Digital Sales and Marketing Coordinator
MaxPeopleHR, Canada
Job Description
About Us
We are a leader in outsourced HR and Employment Law services offering clients customized approaches that help entrepreneurs and business owners thrive and scale their organization. With over 17 years of experience, we’ve been around the block a few times, thriving for almost two decades in an industry defined by constant change. Put simply, we know what we’re doing!
We are a team of consultants, advisors, business professionals, lawyers, and next-gen leaders, inspired by a passion for the work we do. We’re here to work, learn, laugh, and make an impact. We take our work very seriously, but ourselves, not as much.
What Drives Us??
Striving for excellence is at the heart of everything we do.?We’ve created a work culture that embraces an entrepreneurial mind-set and encourages our employees to grow beyond their potential.?We are a collaborative group, finding fresh perspectives?and creative solutions by teaming up and?tackling challenges head on.
We’re passionate people and that shines through in everything we do at work or at play determined marathoners, amateur chefs, yoga gurus, animal advocates - we are all in!!
The Sales and Marketing Coordinator role is very much of an influencer (hunter) role where you have a proven ability to lead initiatives that generate new business leads. The overall responsibility will be for growing and managing our top-of-funnel while working a presence across email, social, phone, and conferences. You are someone that takes a proactive approach to tracking and driving opportunities. You are comfortable interacting with all levels of an organization and guiding conversations with clients in a consultative manner.
What you’ll be doing:
Lead Generation Management
- Identify strong potential leads using tools like Salesforce, LinkedIn, ZoomInfo, Mailchimp, and others, you will generate lead lists and develop customized strategies to target leads based on role, industry, and persona to grow our sales pipeline
- Manage, nurture, and convert leads into sales opportunities using a multi-channel, outbound approach (e.g., LinkedIn, email, social, calls, trade shows, etc.)
- Conduct social media reach-outs, and other activities as needed whatever it takes to connect with your leads
- Maintain well-organized, up-to-date, and accurate sales information and activity reports in Salesforce as well as the ability to qualify and score leads
- Assist in developing sales scripts, sales decks, business proposals, feature sheets, value proposition messaging, presentations, tips on handling sales objections and other documentation to help convey the business value of our service offerings
- Outreach with organizations, trade shows associations, local groups, etc. where you are actively involved in relevant events to build relationships, keep current with trends, and uncover opportunities that lead to sales prospects
Marketing
- Write engaging content including effective emails, and LinkedIn messages, tailoring content based on the buyer journey
- Work with marketing to develop tailored landing pages and website content as needed
- Develop and run prospecting campaigns, sequencing emails, roles, and more, using results to fine-tune content
- Liaise with our marketing partner and sales team to ensure that our marketing strategy is being executed in an effective and timely manner
- Collect data from target demographics and analyze market trends to improve marketing efforts
- Conduct a variety of administrative functions related to supporting sales and marketing programs including sourcing new contact details from various data sources and managing contacts in Salesforce to ensure campaign lead lists are updated and discrepancies reconciled
- Prioritize social media engagement and following of relevant accounts
- Oversee e-newsletter database organization
- Coordinate access to SMEs as required
Requirements
- An undergraduate degree or diploma required and/or related work experience
- Minimum of 2 years’ experience in B2B lead generation, inside sales, project coordination and/or marketing
- Ability to manage multiple tasks and sales opportunities at different stages
- Knowledge of social media platforms, website tech and online marketing tools (Salesforce, LinkedIn, MailChimp) to increase engagement is a must
- Professional Services experience would be an asset.
What you will need to succeed:
- Passion for our business and vision of making a difference
- Be an ‘initiative-taker, a fast learner, detail oriented, and conscientious with a drive to win
- A clear, concise, and professional communicator with the ability to present informatio