Senior Content Marketing Manager
Creyos, Canada
Job Description
Who we are:
Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary brain health tools, including digital cognitive assessments and mental health questionnaires, are used by healthcare practitioners treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers. To learn more about our organization, please visit www.creyos.com.
You will be part of a team that includes not just your typical SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and even a world-renowned neuroscientist. We are proud to say that you will be surrounded by some of the smartest, enthusiastic, hard working and dedicated people that you’ll ever meet (at least, that we’ve ever met!).
Who we are looking for:
Creyos (formerly Cambridge Brain Sciences) is looking for a Sr. Content Marketing Manager responsible for the strategy and execution of multi-channel marketing programs that will build awareness, accelerate new customer acquisition, and drive meaningful revenue growth. The Sr. Content Marketing Manager will Report to the Chief Marketing Officer and work closely with peers in Sales, Product, and Operations. Your focus will include strategies to nurture our existing database through automated marketing communications, generate traffic/leads through search engine optimized content, and expertly leverage sponsored and paid marketing channels to fuel growth.
What you will be doing:
As a Senior Content Marketing Manager at Creyos, you will:
- Plan, develop, and execute multi-channel demand generation campaigns and strategies focusing on channels that align with why and how our audience buys to generate qualified leads, drive new business opportunities, and grow sales pipeline
- Drive accelerated customer and revenue growth through organic channels, leveraging SEO research to generate full funnel content that attracts, engages and converts.
- Manage content production with internal and external resources, ensuring all assets are optimized for their intended channel and business objective.
- Build outbound and automated email marketing strategies and programs to engage and nurture leads across various segments and lifecycle stages.
- Manage performance through the customer funnel, working closely with Revenue Operations and Sales to ensure high-quality and timely lead follow up and accurate measurement of marketing effectiveness at each stage.
- Establish a strategy for advertising key content pieces in paid digital channels (search, social), with focus on capturing high-intent leads.
- Analyze channel and campaign outcomes in detail, drawing insights and presenting results clearly to facilitate data-driven decision-making and next steps.
The skills and experience we are looking for:
- 5+ years of experience in demand generation focused role
- Strong understanding of B2B marketing/sales models and tactics, including buyer personas, lead generation and nurturing, audience segmentation, lead qualification, and sales stages.
- Experience creating and launching successful multi-channel campaigns, including webinars, written content, events, PPC, paid social, 3rd party sponsored activities, and email nurture programs.
- A test-and-learn mentality, with experience developing A/B and multivariate test strategies to determine winning go-forward approaches for websites, ad creative, and email
- Experience influencing and communicating industry-specific concepts and product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting, long-form content, and proofreading) and oral communication skills.
- Demonstrated analytical ability, specifically around program measurement, ROI, and program execution skills.
- Experience with marketing automation tools and content management systems like Salesforce, Wordpress, and Pardot.
Some of the reasons people choose to join the Creyos team include:
- Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success. In 2022, 40% of our team members were promoted at least once to more senior roles!
- Recharge during our annual company-wide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a company-wide break in December to rest and recharge. We also give team members two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays. We want you