Senior Director of Marketing
Klass, Canada
Job Description
Role: Senior Director of Marketing
Company: Manifest Climate, https://manifestclimate.com/
Reporting to: Chief Revenue Officer
Location: Toronto, Ontario (Hybrid)
Type: Full Time / Permanent
Opportunity
Manifest Climate is growing and looking for a Senior Director of Marketing to join the team. We are a fast growing, well-funded, climate tech startup with big ambitions. If you want to make your mark as an innovative marketer, lead the marketing function, and be rewarded for your efforts, this position is ideal for you.
The Senior Director of Marketing will help build, optimize, and execute a strategic marketing plan. This person should have broad experience in B2B marketing, digital marketing strategy, SaaS marketing, and sales funnel development. Experience working closely with an enterprise sales team is also required.
The role is best suited for highly motivated, challenge-seeking individuals that possess a great attitude and strong problem-solving and tactical skills.
Company
Manifest Climate is a SaaS platform to help companies navigate climate change risks and opportunities. Featuring AI, advanced analytics, climate science, and industry best practices, the Climate Risk Platform (CRP) supports organizations with climate related insights, analytics, and actionable recommendations. It provides a clear and straightforward way to understand, assess, govern, and disclose climate-related risks and creates greater transparency for stakeholders. We've recently completed a CAD $30 million Series A backed by leading technology investors: BDC, Climate Innovation Capital, Klass Capital, Golden Ventures and OMERS Ventures.
At Manifest, we work with forward-thinking organizations across a broad range of industries, including finance, government, and real estate. Our role is to engage and empower businesses to develop climate and resilience strategies, educate teams on climate developments, equip them with the tools to identify and manage risks and opportunities and provide leading solutions. We're building a world-class team to inform and inspire substantive, positive climate action. If you are interested in purpose-driven work that helps real-world decision-makers and influencers respond to the climate crisis, we think you'd like it at Manifest Climate.
Responsibilities
- Develop the annual strategic marketing plan, playbook, and budget
- Manage the execution of an integrated marketing plan and lead a cross-disciplinary marketing team
- Lead and help execute marketing initiatives
- Broad content marketing experience
- Ability to develop and execute email and lead nurturing campaigns
- Plan and organize presentations and promotional events
- Develop and manage tracking systems for online marketing activities
- Utilize data analytics tools to make data driven recommendations
- Manage 3rd party agencies: (ie PPC, SEO, Public Relations, Digital Marketing)
Requirements
- Bachelor's degree in Marketing or relevant field preferred
- Approximately 8 to 10+ years of progressive marketing experience
- Minimum of 2 to 4 years of experience in a marketing leadership role (i.e. leading a team)
- 5+ years of B2B SaaS / software marketing experience
- Prior experience working at a digital marketing agency is an asset
- You love to build. You've built marketing strategies, plans, teams and/or marketing functions before
- A growth marketing mindset
- Excellent oral and written communication skills
- Experience with creation of print and digital marketing amp; sales communication - newsletters, sales enablement collateral, presentations, thought leadership, brochures, white papers, etc.
- Experience with customer relationship management (CRM) and content management system (CMS) softwares (Saleforce.com and Pardot experience preferred)
- You leverage data and metrics to measure impact and improvements you are data oriented and have experience reporting on marketing KPIs and Metrics
- SEO/SEM and Google Analytics experience
- Experience in establishing and executing on a community build
- Knowledge and experience with events and trade shows
- Proficient in social media management
- Excellent computer skills, including MS Office and web analytics
- Experience working in a Product-led growth (PLG) environment is preferred
- Climate Risk and/or Sustainability experience is an asset, but not necessary
- You are willing to roll up your sleeves and you have an entrepreneurial spirit
- Ability to thrive in a fast paced and high-growth environmen