Content Writer
Q4, Canada

About Q4At Q4, we hustle, we grind and we grow. As the team members that make up #Q4orce, we care, we compete and we support each other every day. We’re on a mission to deliver a best-in-class client experience that is driven by technology, data, and of course, our people.
Q4 is the leading capital markets access platform that is transforming how issuers, investors, and the sell-side efficiently connect, communicate, and engage with each other. We are a trusted partner to more than 2,650 public companies globally, including many of the most respected brands in the world, and we maintain an award winning culture where our team members grow and thrive. We are on our way to becoming the largest and most trusted, Investor relations platform company in the world.
We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.
Come grow with us!
The gig.Q4 is a team of creators, builders, and disrupters who specialize in solutions for investor relations. We develop products that are constantly evolving, solving problems, and pushing the boundaries of what technology can do for capital markets. Our products are built from scratch and leverage the strengths of every developer and team member at Q4.
We are seeking a self-motivated, creative marketing professional with excellent writing skills and experience. Reporting to the Director of Content Marketing, your primary responsibility will be creating powerful content that supports demand generation, prospect conversion, client deepening, product expansion, customer experience and shareholder investment/support. This position will help expand our offerings, grow our brand, and extend our company and client base. You will immerse yourself into the company’s solutions, positioning, and unique value in the marketplace, writing, editing, and extending compelling content aligned to an ROI-driven marketing strategy to generate new opportunities and advance existing relationships. You will translate our platform and product messaging, key benefits, and value proposition into compelling, client experience-oriented content grounded in opportunities and challenges faced by our target audiences.
Key Responsibilities

• Create/write content that executes effectively against the content strategy defined by the Director of Content Marketing.
• Researching and utilizing content marketing trends and best practices to meaningfully engage our target audiences and ensure that our content is relevant, appealing, and industry-leading.
• Surfacing content marketing opportunities that align with the critical moments in our target audience’s buying journeys. Proactively bringing creative ideas to the table on how to message and position our brand by segment.
• Writing, editing, and publishing content in a variety of formats for multiple platforms including websites, events, and social media. Formats include but are not limited to: blogs, testimonials, guides, checklists, ebooks, whitepapers, articles, infographics, evaluations/quizzes, and video scripts.
• Repurposing/evolving original and existing content to fit a variety of formats (see above) and ensuring that it reflects our growing solutions offering, marketing strategy, and corporate goals.
• Reflecting Q4’s brand voice and tone for all content assets.
• Proofreading and editing content produced or originated by self and others to reflect and drive our content marketing and social media strategy and objectives.
• Implementing content goals at asset and campaign level.
• Collaborating with a variety of colleagues across Marketing, Sales, Product, Client, Service, and Executive teams to ensure content assets reflect and further company expertise, strategy, priorities, and performance.
• Working with Demand Generation, Product Marketing, Creative, Events, and Social Media to develop and implement effective tactics for content assets and campaigns.
• Managing a comprehensive content calendar and ensuring that the content remains consistent across all platforms.

Experience and Qualifications

• Bachelor's degree in journalism, marketing, communications, or other related field.
• 2+ years of experience in content marketing - writing, editing, updating, and publishing.
• A portfolio of published work for review, demonstrating the ability to craft eye-catching blogs, articles, executive thought leadership, video scripts, infographics, etc.
• Strong understanding of content promotion practices such as SEO, SMO, and PPC.
• Excellent written and verbal communication skills.
• Ability to collaborate seamlessly across cross-functional teams in a largely virtual environment.
• Manage projects to meet deadlines.
• Flexi