Web Content Manager / Gestionnaire principal, Marketing de contenu
Genetec, Canada

We are currently seeking an outstanding individual with initiative and drive to join our marketing team. This position reports to the Senior Content Marketing Manager and works closely with the teams that develop, implement, monitor, and support digital communication. The Web Content Manager is responsible for all the content used on the Genetec websites.

Working with contributors and content creators across the global marketing team, the Manager will ensure that all web content meets our high standards and is purpose-driven. They will own the website content strategy and be responsible for using data and best practices to develop approaches that connect marketing and business goals to desired online behaviour.

A successful candidate will have an excellent understanding of the special requirements of writing for web, including the use of SEO, keywords, tagging, and the importance of brevity. They must be detail-oriented, have superior interpersonal skills, technical skills, and have excellent writing skills.

• Building strategies to improve web performance and conversion
• Brief writers, graphic designers, and multimedia teams for content creation
• Write and edit web content
• Measure and report on website and web content performance
• Work in collaboration with internal stakeholders to deliver content to the website
• Work in partnership with digital marketing on website optimization projects
• Ensure that the corporate website reflects our key messages and brand identity, delivers a high-quality, engaging and converting experience for our key buyer audiences, and conforms to best practices
• Partner with digital and creative teams to ensure project workflows are smooth and efficient
• Conduct regular content audits to eliminate redundant information and outdated content
• Develop and execute on optimization calendars to ensure web content is being updated and maintained
• Manage web content team members
• Build frameworks and trainings to support regional teams
• Keep up to date with industry best practices and monitor competitor websites

• Bachelor’s degree in marketing, communications, or equivalent
• 5+ years of experience in B2B marketing, developing content strategies for digital, omnichannel experiences
• Demonstrable experience driving business KPIs with complex projects
• Proficient at managing and updating content using Content Management Systems (CMS)
• Experience optimizing web content for B2B and a proven track record for driving conversions
• Exceptional written and verbal communication skills and the ability to transform complex language into engaging web content
• Creative with an eye for layout and design
• Advanced knowledge of Google Analytics or other web analytics tools
• SEO knowledge including the ability to do keyword research and write SEO-friendly content
• Knowledge of content engagement and tracking platforms such as Marketo or Überflip is an asset
• High level of accuracy and attention to detail
• Excellent organizational skills and ability to manage multiple competing projects and deadlines
• Strong team player with innovative ideas who can partner with others to achieve objectives and to work autonomously

• Attractive compensation package
• Training Tuition Reimbursement Program
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Work-life balance with a flexible working schedule
• Free, unlimited coffee
• Private, free parking for all employees
• Onsite fitness facility with personal trainer

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

-

Nous sommes actuellement à la recherche d’une personne exceptionnelle dotée d’un sens de l’initiative et de dynamisme pour se joindre à notre équipe de marketing. Ce poste relève du gestionnaire principal, Marketing de contenu. Son titulaire collabore étroitement avec les équipes qui développent, mettent en œuvre, contrôlent et soutiennent les communications numériques. Le gestionnaire de contenu Web est responsable de l’ensemble du contenu des sites Web de Genetec.

Vous travaillerez en collaboration avec des contributeurs et des créateurs de contenu de l’équipe marketing mondiale et veillerez à ce que le contenu Web réponde à nos exigences élevées et soit axé sur l’objectif à atteindre. Vous serez responsable de la stratégie de contenu du

Job Rewards and Benefits