Senior Product Manager, Content
BetterSleep, Canada
Job Description
The Opportunity
We’re the creator of BetterSleep: the app that has helped more than 55 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages! We set out on a mission to help people change their lives with a better night's sleep.
Who are we and why should you join us?
- We are taking sleep to the next level. We combine great content, technology, and data-driven product development to constantly learn, iterate, and improve.
- We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our users;
- Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
- We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!
What are we looking for?
BetterSleep is seeking a Senior Product Manager with experience and passion for building successful consumer products. This individual will partner with our Content organization to provide strategic guidance on content production and experience and define a user-centric roadmap that will connect our community with content they love. You will own the product strategy, its roadmap and end-to-end implementation.
As part of the Core Product Experience and Content team, you will help listeners connect with compelling content they can fall in love with, and introduce them to new content titles, narrators, topics, and genres they would not have found otherwise. As part of this team, you will make it fun and easy for listeners to explore content by turning their interests into pathways for personalized discovery and deeper listening engagement. Your mission will be to build features that delight every BetterSleep listener by making the process of finding content intuitive and effortless, and keeping our users coming back for more.
Responsibilities- Product Roadmap and Execution: Develop a strategy and execute a product roadmap that helps listeners discover and consume the most relevant and personalized content for their needs, increasing engagement and retention with clearly defined and well measured goals that impact our business
- Data-Informed Decision Making: Establish and track KPIs, analyze user behavior behind content consumption and discovery, and combine user feedback and data insights to inform product decisions
- Experimentation: Execute A/B tests to determine which content types, titles, and merchandising are most effective in driving user engagement, retention, and delight
- Content Strategy: Work closely with the content production team to define and refine our content strategy. Provide strategic guidance on content topics, formats, and distribution channels based on market research, user feedback, and performance metrics.
- Innovation and Education: Drive understanding across BetterSleep of how and where improvements in discovery and listening experience can elevate the usability, novelty, and comprehensiveness of our holistic content offering
- Thought Leadership: Frame and lead discussions with key business and technical stakeholders to assess opportunities, make data-informed recommendations, and build alignment ahead of important investment decisions
- Collaboration: Lead cross-functional collaboration with engineering, data science, design, marketing, and other partner teams to create content experiences that are meaningful and delightful to consumers
- Competitive Intelligence: Conduct regular audience and market analysis to maintain a competitive understanding of industry trends
Requirements
- 3-5 years of experience in a product role at a B2C company with a track record of success in owning the whole product lifecycle from ideation, vision, requirements, roadmap, specifications to release, analysis, and iteration
- Experience running and analyzing A/B tests with a proven ability to execute and deliver results on a quick cadence while not sacrificing on product quality
- Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions
- Ability to make quick and effective decisions in a fast-paced environment
- Super analytical: proven experience in using data and relevant tools for driving critical business outcomes
- High EQ: you come with an informed POV but are open to changing your min