As the largest Canadian-owned and operated K-12 publisher, Nelson Education Ltd. is Canada's only heritage education content provider, known for its innovative products and solutions catering to learners across the country.
Nelson is on a mission to make learning accessible, engaging, and effective for all. That's why Nelson continuously strives to create dynamic curriculum-aligned content that caters to diverse learning styles, fostering critical thinking, creativity, and life-long learning.
In response to the evolving education landscape, Nelson developed Edwin, a digital learning ecosystem. Edwin is a learning platform for classroom success, providing curriculum-linked content, engaging tools and unparalleled support to reach every student.
Nelson is redefining education and making a positive impact on the way knowledge is acquired and shared by creating the possible, one learner at a time.
About the Role
As a market-facing leader on the Product Solutions team, reporting to the Executive Director Product Solutions K12, the Associate Publisher is passionate about education and will work with a dynamic team to help create innovative learning solutions for use in classrooms across Canada. As Associate Publisher, you are responsible in collaboration with the Publisher and Program Specialist for the identification, conceptualization, validation, and strategic development of new learning resources and educational solutions across the ELA and Social Studies portfolio. The Associate Publisher will also participate in costing new projects, collaborating on defining the product instructional design, and support the Publisher to identify and develop new authors, reviewers, subject matter experts, and thought leaders in the subject area. The role will involve conducting market research internally and externally to deeply understand customer needs and shifts in curriculum and pedagogy to develop highly valued Edwin learning resources that grow and retain our customer base. We are looking for a candidate who is results-oriented, strategic problem-solver, innovator, creative thinker, great project manager and has strong interpersonal and communication skills.
In close collaboration with the Executive Director and Publisher, you will execute:
- Comprehensive Market Research and Product Conceptualization (20%): utilizing a range of research tools (e.g., field calls, focus groups, surveys, concept or prototype reviews, product testing, industry best practice review, user data, CX/CST market feedback, classroom observation, attending subject area conferences) support the Publisher with identification and validation of potential new resource opportunities, customer curriculum interpretation, and pedagogical and instructional best practices to drive business growth and retention.
- Business Case Development amp; Project Costing (5%): With support from the Publisher, identify project specifications and collaborate with Content/Production Services for the development of plate budget and manufacturing quotes; work with Publisher to develop business case as required for new opportunities.
- Product-in-Development Leadership (35%):
- In collaboration with the Publisher and Program Specialist, leveraging a Service-led approach to product development, co-lead the implementation of product instructional design, authoring, and reviewing. Liaise with CX and Content/Production Services as required to complete the creation of new learning resources. Throughout the product development build (ideation to market release) look for opportunities to optimize and refine stages of product creation, and reuse or modify existing learning resources to accelerate time to market.
- Author/Reviewer/Subject Matter Expert Acquisition and Relationship Management (30%): Identify, sign, manage and cultivate key authors, reviewers, subject matter experts, key customer influencers and thought leaders for projects to meet learning resource expectations of customers while ensuring optimal product positioning in market.
- Market Launch Initiatives (10%): In collaboration with the Publisher, Program Specialist and Product Marketing Manager develop product related supports (ie. Key learning resource benefits, instructional overview, testimonials from reviewers or authors, ways to position resources, resource FAQ’s, resource implementation tools and presentations, sales training material, etc.) for market-facing initiatives.
#LI-Hybrid
Requirements
- University degree is required
- Minimum 3 years’ experience in K-12 educational Ed-Tech market with experience working directly with content creators
- K-12 teaching experience an asset
- Strong organizational skills and project management experience an asset<