Product Marketing Manager
Swapcard, Canada

At Swapcard, we build communities by empowering meaningful connections and know it all begins with a strong community of our own. We believe that diverse collaboration brings us closer to embracing change and propels us to form the ideas of tomorrow in an ever-evolving world.
Powered by artificial intelligence, Swapcard is the only end-to-end community platform for virtual and hybrid events. Behind this vision, stands a passionate, curious, and down-to-earth team. We believe an environment of trust, autonomy, and support is integral to our success. As a result of putting people first, career evolution and rapid growth have become regular commodities.
With 42 nationalities amongst a team of more than 200 innovative minds, we enjoy an open-minded environment where opinions and ideas are encouraged and exchanged freely in order to create a product and company we can all be proud of. We’ve also learned that the more moments we share, the more comfortable, communicative, and confident we are when working together. That’s when the real magic occurs.
And the best part? Swapcard offers full remote opportunities, which means you’ll be able to bring your best self to the table no matter where in the world you are located! We fully support and empower an international environment, where all cultures, mindsets, and backgrounds are equally welcome and appreciated.
Our Values Curiosity: Rapid growth and evolution are the results of our endless quest for new knowledge and understanding. We’re interested in our peers and their concerns. Anything novel or innovative excites us. Open-mindedness: Feedback and ideas can be exchanged freely, without being taken personally. We welcome Swapcardians of all sorts and learn from each other’s personal and professional experiences. Humanity: Empathy encourages a kind and down-to-earth environment where we all feel comfortable and free to be human. We never have to wear a mask or hide who we are. Resilience: We have a desire to win and don’t take no for an answer. We prefer the term experiment over failure. We are solution-oriented and find innovative approaches to succeed. Ambition: Nothing is impossible. We're always striving to get better, seize opportunities, and reach the top. We are encouraged to dream big and believe in ourselves.

Are you a customer driven and highly competent Product Marketer looking for a new challenge? Swapcard is looking for a Product Marketing Manager to lead this function within our marketing team. By joining us, you are guaranteed to have a direct impact in our go-to-market strategy and marketing amp; sales success.Reporting directly to the VP of Marketing, this role has both strategic and hands-on execution responsibilities. You will be part of a core team working on digital innovation for the events industry, collaborating closely with Product, Marketing, Sales, and Customer Success to launch winning products in the marketplace. And, you will build and maintain a strong understanding of our product roadmap, customer solutions, and the market ecosystem.What will you be doing?

• GTM Strategy: Support pipeline growth through direct amp; partner sales channels. Research and advise on verticals, segments, personas, themes, and topics for integrated marketing programs and assess their effectiveness.
• Product Launches: Plan the launches of net-new products and releases of new features for existing products, and manage the cross-functional implementation of the plan. Ensure that the GTM roles are enabled on the latest product capabilities and ready to take it to market.
• Market intelligence: Be the expert on our buyers - how and why they buy, and their key buying criteria. Conduct research to drive positioning, messaging, and promotion.
• Develop and maintain product positioning, messaging, and USPs for our core and prime market segments.
• Sales Enablement amp; Success: Partner with our sales leaders to drive win rate and sales velocity by developing compelling messaging and assets that drive purchase decisions, including sales playbooks, value assessment tools, and presentations. Understand, support, and train our sales channels.
• Create and maintain a knowledge base of the competitive landscape, gain insight to improve differentiation, and craft competitive positioning.
• Track product usage trends to inform product development, pricing/packaging, content, and collateral
• Collaborate with the rest of the marketing teams on ongoing projects
• Write expert articles and speak at events about our industry

Yor profile

• 5+ years of B2B product marketing experience (preference for experience in tech / SaaS)
• Experience developing messaging and positioning for executive buyers (Director++) with a focus on transformation, technology, and innovation a must. Experience in Value Stream Management, Enterpris