Manager, Content Marketing and Communications
Aviso Wealth, Canada

Aviso Wealth:

At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.

The Opportunity:

We’re looking for a highly strategic and collaborative Manager, Content Marketing and Communications to join our Content Marketing, Communications amp; Social Media team.

This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON. Infrequent travel may be required.

Reporting to the Director, Content Marketing, Communications amp; Social Media the Manager, Content Marketing and Communications is responsible for playing an integral role in the development and execution of scalable content, social media and communications programs that support the company’s mission and strategic goals.

Working in partnership with product marketing and shared services, you will contribute to our D2C and B2B content and communications strategy with relevant, timely and targeted content in support of overall paid and owned marketing strategies across multiple channels.

In terms of personal characteristics, the ideal candidate is a self-starter who takes initiative and thrives in a growing/evolving environment. Someone who can self-manage multiple projects with proven expertise and a passion for quality execution. You have a passion for creating engaging content regardless of the channel. You’re innovative and creative.

Who you are:

• Service You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution You are committed to achieving your goals and to succeed. This includes focusing on getting things done, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

What your day looks like:

• Participate in the development of the Aviso Wealth enterprise content strategy, including scalable plans in support of all lines of business that focus on the right content delivery to the right audience at the right time and in the right format
• Develop purposeful, data-driven content based on market and consumer trends, research, and analysis to engage relevant audiences and help drive conversion
• Collaborate with marketing shared services teams to research, ideate, plan, and publish content that’s delivered through multiple creative formats - video, social media, blogs, infographics, etc.
• Optimize content according to SEO
• Manage and collaborate with contracted writers to develop keyword-targeted content, copy editing and review written content as needed
• Manage the editorial calendar and ensure content and communications alignment across the organization
• Ensure content and communications aligns with brand, voice, and tone
• Work collaboratively with the content governance committee to determine the right content delivery to the right audience at the right time and in the right format
• Manage internal briefing, reviews, and implementation process
• Use web and social analytics tools to analyze traffic and engagement and help increase web traffic across platforms by managing content distribution to online channels and social media

Requirements

Your experience and skills:

• Knowledge of the financial services industry with a solid understanding of wealth management within those markets
• Minimum undergraduate degree in Marketing, Communications, Journalism, English or a related discipline
• A minimum 5 years of experience in marketing, communications, or

Job Rewards and Benefits