We are looking for a
Business Intelligence Analyst to lead reporting, dashboarding, and analysis for Bounteous' strategic clients. The BI Analyst will collaborate with CRM amp; Loyalty Marketing teams to provide insights around digital experience, user journeys, personas, and content. This role requires hands-on experience with Amplitude, as well as a deep understanding of digital analytics, data visualization, and marketing tactics and strategies, with an ability to enable strong recommendations and insights in program reporting.Role and Responsibiliites
- Define and implement a reporting, measurement, and attribution framework for a CRM amp; Loyalty program
- Lead with a test and learn mindset; ideate, design, and measure A/B tests across different initiatives, collaborate with CRM strategists, designers, and campaign developers
- Audit Amplitude implementation and provide recommendations to optimize CRM execution; ensure data flows are accurate, proper tagging and tracking is in place to measure performance, and optimal use of in-platform segmentation, A/B testing, and machine learning capabilities
- Develop and standardize comprehensive reporting in Amplitude, define the impact of both journey based and promotional campaigns via intuitive dashboards that can be shared across the organization
- Produce monthly executive reporting and actionable insights on all CRM campaigns, including engagement and incrementality
- Lead quarterly business reviews to report on overall campaign learnings and opportunities
- Analyze data to identify consumer behavior, report on historical performance, and develop recommendations for future initiatives.
- Collaborate closely with CRM amp; Loyalty Marketing teams; develop hypotheses around user behavior to be explored through data
- Understand business key performance indicators (KPIs) and how they are considered and leveraged during business analysis
- Strive to go beyond technical execution; emphasize dot connection and strategic vision
Preferred Qualifications
- 4+ years of digital analytics experience
- 2+ years of hands-on Amplitude experience
- Experience with SQL
- Proven ability to derive and communicate actionable insights to drive strategic decisions
- Skilled at clearly explaining technical ideas to a range of audiences, verbally and in writing
- Detail-oriented and organized, with a high respect for quality control
- Familiarity with Braze and Snowflake a plus
- Experience with data visualization tools like PowerBI and Tableau a plus
- Associate’s or Bachelor’s degree demonstrating skills in quantitative methods
- Ability to travel to client sites as needed
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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.
Bounteous is willing to sponsor eligible candidates for employment visas.
For employment opportunities based in Canada:Bounteous is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates.**Must be legally eligible to work in Canada.#LI-Remote