Demand Generation Marketing Manager
Creyos, Canada

Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary brain health tools, including digital cognitive assessments and mental health questionnaires, are used by healthcare practitioners treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers. To learn more about our organization, please visit www.creyos.com.

You will be part of a team that includes not just your typical SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and even a world-renowned neuroscientist. We are proud to say that you will be surrounded by some of the smartest, enthusiastic, hard working and dedicated people that you’ll ever meet (at least, that we’ve ever met!).

We’re looking for an experienced demand generation marketer who is able to expertly identify the right messaging, channels, and media to capture existing demand, generate new interest, and grow pipeline. This person should be able to weave strategies that generate not just leads, but a loyal fanbase. Someone who is just as comfortable planning as they are executing campaigns, with a passion for driving results through relevant online and offline channels like digital advertising, events, paid social, and email nurture.

As a the Demand Generation Manager at Creyos, you will:

• Create and capture quality demand across all of our key segments to generate new sales pipe and revenue expansion opportunities amongst our existing customer base
• Define strategy and drive the execution of marketing programs to acquire new SALs and bolster existing customer product adoption and renewal
• Partner with stakeholders on the marketing team and external agencies to strategize and execute demand gen programs across a variety of channels (paid digital, paid social, email, events, website etc.)
• Roll up your sleeves to develop campaign assets and workflows to help guide contacts down funnel and nurture them towards sales readiness and/or upgrade / expansion (i.e. landing pages, email copy, Hubspot workflows, Outreach sequences)
• Evaluate campaign performance, and objectively measure it across all stages of the customer journey.
• Bring a natural curiosity to champion testing and learning across different programs including creative, copy, audience segments, timing, and channel mix

• 3+ years experience managing and driving demand in a B2B SaaS organization
• Proven track record of responsibly turning marketing dollars into delighted customers
• A knack for multi-channel storytelling that captivates and converts
• Previous experience creating both online and offline marketing programs to drive revenue outcomes
• Strong project management skills, with the ability to develop strategy and see that through to execution
• Highly analytical in nature with a proven ability to accurately analyze and interpret data and identify trends to extract key findings and turn them into actionable insights
• Well-versed with marketing automation tools (Hubspot, Salesforce); web analytics software (Google Analytics and Google Tag Manager), and CMS (HubSpot)

• Previous experience marketing for healthcare

• Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success. We regularly promote team members to more senior roles.
• Recharge during our annual company-wide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a company-wide break in December to rest and recharge. We also give team members two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays. We want you to feel motivated and energized at work!
• Get access to comprehensive benefits. We pride ourselves on offering benefits covering medical, dental, vision, mental health, wellness and more.

Please note that in accordance with company policy, any successful candidate will be required to demonstrate proof of full vaccination against COVID-19. Eligibility to work in Canada is required for this role.

Creyos is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and

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