We are not working with external recruitment agencies at this time.
Owl.co empowers insurers to combat illegitimate claims on a large scale while eliminating human bias from the process. Our clients are top insurance companies across North America, achieving remarkable results through our AI-powered, evidence-based platform. We are on a mission to integrate state-of-the-art ML and NLP methods to transform this traditionally manual activity into a fair process. We are well-funded and have engineering offices in New York City, Toronto, and Vancouver.
Owl.co is seeking a dynamic and skilled Marketing Specialist with a focus on targeting and engaging decision-makers within enterprise organizations. This role is essential for building and nurturing relationships, crafting compelling digital marketing strategies, and organizing impactful events. The ideal candidate will work closely with the C-suite team to drive business growth through innovative and data-driven marketing approaches.
As a Marketing Specialist at Owl.co, you will play a key role in developing and executing our marketing strategies. Your main goal will be to increase our product's visibility and market presence by designing and deploying various campaigns/strategies to generate high quality leads and drive growth
Key Responsibilities:
- Marketing Strategy: Develop and implement marketing strategies for generating targeted and quality leads..
- Enterprise Engagement: Identify and target key decision-makers. Develop and implement strategies to approach and engage these individuals effectively.
- Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience. Leverage social media, email marketing, SEO, and other digital tools to maximize reach and engagement.
- Content Creation: Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers. This may include blog posts, whitepapers, case studies, and video content.
- Data-Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary. Develop success metrics and regularly report on campaign performance.
- Collaboration with C-Suite: Work directly with C-suite executives to align marketing strategies with overall business goals. Provide insights and recommendations based on market trends and campaign results.
Qualifications:
- Proven experience in marketing, with a focus on B2B and enterprise-level engagement.
- Strong understanding of traditional and digital marketing tools and techniques.
- Excellent relationship-building and communication skills.
- Experience in content creation.
- Excellent communication and writing skills.
- Creative thinker with data-driven analytical aptitude.
- Ability to work independently and in a team environment.
- Experience with SEO/SEM, Google Analytics, and CRM software.
- Bachelor's degree in Marketing, Business, or a related field.
If you are a passionate, data-driven marketer with a wealth of experience in B2B SaaS marketing, we invite you to be a key player in shaping Owl.co. Join us in defining the future of our industry!
Why Owl Labs?
- Fastest growing Claims Intelligence Platform in North America
- Exceptional team: Serial entrepreneurs, ex-Meta, ex-Twitter, ex-Amazon, etc.
- Innovative Culture: Join a team of forward-thinking individuals committed to shaping the future of insurance claims monitoring.
- Venture backed (Series B)
- Professional Growth: Take your career to new heights in a challenging and supportive environment that encourages continuous learning.
- Impactful Work: Contribute to a product that utilizes industry-leading AI/ML to transform the way insurers form claims decisions at scale, with an unbiased approach.
- Experience a comprehensive benefits package, a comfortable office environment, flexible vacation time, and the opportunity to collaborate with an exceptional team of professionals.
- Equity: Become a part of Owl’s journey and share in the company’s success.
Base salary range: $85,000 - $145,000 .
The total compensation for successful candidates will be determined based on various factors such as education, skills, experience, scope of the role, and . This thoughtful evaluation will be conducted during the selection process to ensure a fair and competitive offer tailored to each individual's unique qualifications and contributions.