Content Marketing Manager (Toronto)
Q4, Canada

About Q4At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life.
Q4 is the leading capital markets access platform that is transforming how issuers, investors, and the sell-side efficiently connect, communicate, and engage with each other. We are a trusted partner to more than 2,650 public companies globally, including many of the most respected brands in the world, and we maintain an award-winning culture where our team members grow and thrive. We are on our way to becoming the largest and most trusted, Investor relations platform company in the world.
We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.
Come grow with us!
The gig.Q4 is a team of creators, builders, and disrupters who specialize in solutions for investor relations. We develop products that are constantly evolving, solving problems, and pushing the boundaries of what technology can do for capital markets. Our products are built from scratch and leverage the strengths of every developer and team member at Q4.
We are looking for a highly motivated and experienced content Marketing Manager who will help drive pipeline growth and brand awareness through content creation, distribution, and creativity. Reporting to the Director of Content Marketing, you will manage the content creation process/projects, working closely with a variety of colleagues across Demand Generation, Product Marketing, Design, Product, Sales etc. to create and publish industry-leading assets that differentiate Q4 in the market.
Key Responsibilities

• Develop and execute a holistic content marketing strategy in collaboration with the Director of Content Marketing that fully leverages data, partnerships, and a multichannel approach through earned, owned, and paid media to deliver best-in-class thought leadership.
• Writing and publishing content in a variety of formats for multiple platforms including websites, events, and social media. Formats include but are not limited to: blogs, testimonials, guides, checklists, ebooks, whitepapers, articles, infographics, evaluations/quizzes, and video scripts.
• Build internal and external connections and relationships with subject matter experts to gather information, research, and source materials for content.
• Identifying and surfacing content marketing opportunities that align with the critical moments in our target audience’s buying journeys. Proactively bringing creative ideas to the table on how to message and position our brand by segment.
• Repurposing/evolving original and existing content to fit a variety of formats (see above) and ensuring that it reflects our offering, marketing strategy, and corporate goals.
• Owning and executing weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights.

Experience and Qualifications

• 5+ years of experience in content marketing - writing, editing, updating, and publishing.
• A portfolio of published work for review, demonstrating the ability to craft eye-catching blogs, articles, executive thought leadership, video scripts, infographics, etc.
• Strong understanding of content promotion practices such as SEO, SMO, and PPC.
• Excellent written and verbal communication skills.
• Ability to collaborate seamlessly across a cross-functional team in a largely virtual environment.
• Ability to learn rapidly and demonstrate or develop the capital markets and fintech subject matter expertise required to create Q4 thought leadership.

Preferred Qualifications

• Experience working in a buyer’s journey framework to align content market assets with most critical customer/prospect inflection points (right content, right format, right channel, right time).
• Track record of driving adoption of new insights and concepts, and groundbreaking innovative approaches.

Why Q4?We work hard, and we have fun. Success is what motivates us everyday to be the best and keep winning in the market. We offer a variety of perks to ensure our team can always work hard and play hard:- Unlimited paid time off. Enough said.- Flexible work schedule- Competitive salary, benefits and equity incentives for everyone!- Employee Assistance Programs. We help you focus on your work life balance!- Dog-friendly office. Hope you can handle cuteness overload!- Food for thought. Complimentary tea, coffee and snacks!- Themed socials. Karaoke. Maybe a costume?- Tuition Reimbursements. We invest in your continued learning!!- Hackathon events. For all who love to design and build.- Trendy, open concept offices in a hip part of town.Join #Q4orceQ4’s diverse culture fosters a frie