Director of Events
Klass, Canada
Job Description
Role: Director of Events
Company: Human Resources Professionals Association (HRPA), https://www.hrpa.ca/
Location: Toronto, ON (hybrid work model minimum of 1 day per week in the office, remainder remotely)
Type: Full Time / Permanent
The Director of Events is an integral role in enabling the HRPA to achieve its new vision. This position leads the planning, production and execution of all HRPA events and conferences. As a strategic leader, the Director of Events collaborates to co-create the HRPA events strategy, build an annual events roadmap, formulate budgets, and establish sales and event targets. The position provides event, project and team leadership, and manages and participates in the delivery of best-in-class productions and experiences (including an effective Go-To-Market strategy). The role is directly responsible for designing innovative and compelling events that generate demand and sales - both in registrations and B2B corporate partnerships. As a member of the HRPA leadership group, the Director of Events cultivates and contributes to an inclusive and innovative culture, where the work is grounded in values and mission-based decision making and leadership principles.
About HRPA
Overcoming workplace and business disruption relies on skilled and strategic leaders, and the human resources profession continues to evolve to take on the challenges of today, and the future. The Human Resources Professionals Association (HRPA) supports businesses and protects the public by regulating and advancing the capabilities of HR professionals in Ontario, enabling organizations to unlock the human potential that exists in their workplaces. The HRPA ensures that over 23,000 members and students have the most up to date tools and the advanced skills to lead our workplaces into the future. The HRPA regulates HR professionals in the public interest. Members our held to the province’s highest standards, so Ontario workplaces can trust members to unlock business growth and optimize employee potential. From the power of AI and technology to human rights and IDEA (inclusion, diversity, equity and accessibility), businesses are relying on HR more than ever, not just as exemplary operators, but as strategic partners. The HRPA is excited to embark on an exciting new strategy and vision to advance the world of work and propel the HR profession into the future.
The target annual base salary range for this position is approximately $110,000 - $125,000, plus an additional short-term incentive ‘at target’ of 10% of base salary ("at target").
Responsibilities
Events Strategy, Execution and Project Management
- Develop the HRPA annual event strategy incorporating multiple in-person, virtual, and hybrid events including the HRPA’s Annual Conference
- Lead events budget planning, sales targeting, and product development ensuring all events are saleable products
- Provide leadership and direction in the scoping of event requirements; lead the team in liaising with venue operations to ensure successful execution of all aspects of the event planning process and on-site logistics
- Lead and participate in the execution of event plans by creating event critical path plans and managing project timelines
- In collaboration with the Marketing Team, plan an effective Go-To-Market strategy for events, considering market expectations and environmental scanning
- Lead project scope, including event programming, run of show, budget, developing registration process and marketing activities required to promote events
- Work closely with third party contractors to collaborate on production design, creative content development, and development of event registration/sales platform
- Support vendor, supplier and third-party relationships
- Manage event budgets and administrative tracking
- Be a subject matter expert on best-in-class events when collaborating with the ELT
- Minimal travel within the province may be needed periodically to attend and manage events
Creative Program and Event Design
- Become a subject matter expert on HRPA’s vision and remain up-to-date on industry news/trends/opportunities
- Work closely with the internal team to develop creative program concepts and best-in-class, relevant event programs
- Research and identify high quality, high demand speakers and topic experts
- Connect with prospective speakers and program contributors, and negotiate high value speaker contracts
- Design events as products and collaborate with other HRPA Directors/Leaders/Team Members on the sales and marketing strategy to achieve registration, partnerships and sponsorship targets
- Ensure event design incorporates and celebrates all stak