Senior Director, Growth Marketing
Klass, Canada
Job Description
Role:Senior Director, Growth Marketing
Company:Human Resources Professionals Association (HRPA), https://www.hrpa.ca/
Reports to: VP, Marketing amp; Growth
Location: Toronto, ON (hybrid work model minimum of 1 day per week in the office, remainder remotely)
Type: Full Time / Permanent
About HRPA
Overcoming workplace and business disruption relies on skilled and strategic leaders, and the human resources profession continues to evolve to take on the challenges of today, and the future. The Human Resources Professionals Association (HRPA) supports businesses and protects the public by regulating and advancing the capabilities of HR professionals in Ontario, enabling organizations to unlock the human potential that exists in their workplaces. The HRPA ensures that over 23,000 members and students have the most up to date tools and the advanced skills to lead our workplaces into the future. The HRPA regulates HR professionals in the public interest. Members our held to the province’s highest standards, so Ontario workplaces can trust members to unlock business growth and optimize employee potential. From the power of AI and technology to human rights and IDEA (inclusion, diversity, equity and accessibility), businesses are relying on HR more than ever, not just as exemplary operators, but as strategic partners. The HRPA is excited to embark on an exciting new strategy and vision to advance the world of work and propel the HR profession into the future.
Senior Director, Growth Marketing
We are looking for an experienced Marketing Leader to join the team!As a critical role on the HRPA leadership team, the Senior Director, Growth Marketing will steer our creative ship, starting with the co-creation of our new marketing and communications strategy. Leading and participating in the execution of the marketing plan, this position will get involved in all aspects of best-in-class marketing and communications, from building performance marketing strategies to creating captivating campaigns and orchestrating social media sensations. This hands-on strategic position will lead a passionate marketing team as we strive to meet (or beat!) our goals. You will develop, execute, and fine-tune KPIs ensuring HRPA succeeds in the realm of conversions and NPS scores.
This role will provide an opportunity for you to build upon your 10 years (or more) of experience as a marketing and communications professional, including at least 5 years in leadership roles. We have ambitious plans and challenging goals to achieve, and your proven ability to drive revenue, increase customers and create sales funnels while analyzing and adjusting to optimize results, will be fully utilized!
What’s in it For You
With a refreshed vision and a new strategic plan taking shape, this is a great time to join the HRPA on its mission; you’ll have a meaningful impact on Ontario’s workplaces and leave a lasting mark on the HR profession.
The target annual base salary range for this position is approximately $130,000 - $150,000, plus an additional short-term incentive of 10% of base salary ("at target").
HRPA offers ahybrid workplace, competitive benefits, paid time off, and many other perks; supporting you to reduce any stress that can come fromflowingbetween home and work-life so you can spend your energy on what matters and deliver the outstanding results you are already known for.
You’ll be leading a team, providing coaching, direction and feedback to develop existing skills and build new team capabilities, while motivating and inspiring the team to excellence. You will build on your leadership competence to cultivate and contribute to HRPA’s inclusive and innovative culture, where the work is grounded in values and mission-based decision making and leadership principles.
Responsibilities
- Develop the HRPA’s annual marketing strategy, aligned with HRPA’s strategic vision, objectives and priorities; lead the execution of approved plans
- Lead performance marketing to drive revenue (products, programs, events), increase customers and build sales funnels while analyzing and adjusting to optimize results
- Track, measure and report on the effectiveness of all digital marketing and communication initiatives
- Foster team engagement while managing innovative, results-oriented communication strategies which enhance the association’s overall brand profile
- Provide marketing and communications professional best practices and guidance to all business units to ensure quality, consistency, and brand adherence in all communications
- Develop and oversee HRPA survey and research strategy
- Provide market insights, analysis, and recommendations for