GTM Operation and Marketing Data Analyst
DataVisor, Canada
Job Description
About Us: DataVisor is the world’s leading AI-powered Fraud and Risk Platform that delivers the best overall detection coverage in industry. With an open SaaS platform that supports easy consolidation and enrichment of any data, DataVisor's solution scales infinitely and enables organizations to act on fast-evolving fraud and money laundering activities in real time. Its patented unsupervised machine learning technology, advanced device intelligence, powerful decision engine and investigation tools work together to provide guaranteed performance lift from day one. DataVisor's platform is architected to support multiple use cases across different business units flexibly, dramatically lowering total cost of ownership, compared to legacy point solutions. DataVisor is recognized as an industry leader and has been adopted by many Fortune 500 companies across the globe.
Our award-winning software platform is powered by a team of world-class experts in big data, machine learning, security, and scalable infrastructure. Our culture is open, positive, collaborative, and results-driven. Come join us!
Key Responsibilities:
Position Summary: As a GTM Business Operation and Marketing Data Analyst, you will be a pivotal team member working at the intersection of go-to-market operations and marketing. You will be responsible for analyzing data to drive go-to-market strategies, enhance marketing campaigns, and ensure operational efficiency.
Key Responsibilities:
GTM Business Operation:
- Collaborate with cross-functional teams to develop and execute go-to-market strategies.
- Monitor and analyze performance metrics and KPIs to assess the effectiveness of operations.
- Assist in forecasting, budgeting, and resource allocation processes.
- Identify opportunities for process improvement to enhance efficiency.
- Support the implementation and optimization of CRM systems and marketing automation tools.
- Evaluate and recommend new tools and technologies to enhance business operations.
- Work on ad-hoc projects and tasks related to business operations.
Marketing Data Analyst:
- Gather, clean, and analyze marketing data from various sources, including website analytics, CRM systems, and marketing platforms.
- Develop and maintain key performance indicators (KPIs) for marketing campaigns.
- Create custom reports and dashboards to visualize and communicate marketing data insights.
- Monitor marketing campaign performance, identifying areas for improvement and growth.
- Conduct A/B testing, analyze results, and make data-driven recommendations.
- Utilize predictive modeling and segmentation techniques to understand customer behavior and preferences.
- Collaborate with the marketing team to develop data-driven marketing strategies.
- Stay updated on industry trends and best practices in marketing data analysis.
Requirements
- Bachelor's degree in Business, Marketing, Data Science, or a related field (Master's degree is a plus).
- Proven experience in GTM business operations and marketing data analysis.
- Strong analytical skills with proficiency in data analysis tools and software (e.g., Excel, Tableau, Python).
- Familiarity with CRM systems, marketing automation platforms, and digital marketing tools.
- Excellent communication and presentation skills.
- Detail-oriented with the ability to manage multiple tasks and deadlines.
- Knowledge of go-to-market strategies and business operations.
- Experience in A/B testing, statistical analysis, and predictive modeling.
- Enthusiasm for staying up-to-date with the latest marketing and data analytics trends.
Benefits
Canada Life Policy
Health Insurance including (Extended Health Care, Vision Care, and Dental Care)
Life Insurance, Accidental Insurance
Retirement Savings Plan
Paid Vacation