Sr Demand Generation Manager / Responsable de la génération de demande (Remote)
GlobalVision, Canada

The Senior Demand Generation Manager will have a combination of business analysis, creative campaign planning and technical implementation experience paired with expert knowledge of marketing automation and digital advertising.

You will own the go-to-market strategy and execution of marketing programs and campaigns to achieve demand goals and build/accelerate the pipeline for the sales team. You’ll be working cross-functionally with Product Marketing, Sales, Data and Information Systems to execute the GTM strategies and optimize all the stages of marketing. You'll be responsible for building, maintaining, and optimizing digital marketing channels such as paid search and paid social, as well as leading our SEO strategy. You have proven experience optimizing ROI across these channels and will be responsible for executing and continuously optimizing campaigns that drive engagement and leads across our target industries and segments.

Reporting to the CMO, the Senior Demand Generation Manager, will support the marketing team and overall goals of GlobalVision in the following areas:

• Lead marketing planning in partnership with sales leadership to align on priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity.
• Own strategy and execution of account-based marketing programs and campaigns designed to engage key targets for GlobalVision’s target accounts, partnering with sales, product marketing, marketing operations and customer experience on development and delivery of key programs.
• Responsible for the planning, execution, and optimization of demand-generating programs including webinars, digital marketing, account-based marketing, event promotion, and follow-up campaigns to deliver quality leads to the revenue organization.
• Own reporting and analysis on marketing programs, ensuring programs perform against goals and are continually optimized.
• Oversee the performance of all paid search, paid social, and retargeting campaigns and consistently optimize spend across paid channels including paid search, retargeting and paid social.
• Manage a small team including designers, marketing operations, and external contractors and agencies, while providing mentorship and goal-oriented guidance and support to direct reports.
• Demonstrate a strong commitment to Sales and Marketing alignment.
• Oversee our marketing automation software.
• Lead our SEO strategy.

• You have 4+ years of experience in a similar role.
• You resonate with our values.
• You are comfortable stepping out of the responsibilities in this job description!
• You're able to work autonomously and stay self-motivated.
• Excellent verbal and written communication skills.
• Previous experience with marketing automation platforms like HubSpot, Marketo or Pardot. Previous experience with Pardot is an asset.
• Previous experience with Google Adwords and paid social advertising (LinkedIn, Instagram, and Facebook).
• Previous experience with Google Analytics.
• Strong analytical skills and strategic data-driven thinking,
• You bring creative thinking to marketing campaign planning.

• Previous experience working for a B2B SaaS company

Quebec candidates must be fluent in English and French. As an international company with clients, employees, and contractors located around the world, English is required to work with GlobalVision’s internal and external stakeholders.

GlobalVision builds and sells technology that helps companies in regulated industries get their digital and printed assets to market faster; without compromising quality. Through this 30+ year adventure, we have been bootstrapped and profitable by balancing agility and innovation with patience and thoughtfulness.

We track results not hours worked. This empowers a remote-first and trust-based schedule. Everyone at GlobalVision is free to live and work wherever they thrive and self-manage their paid time off and work schedules. If we hit these results, we distribute 20% of profit growth evenly across full-time employees.

We firmly believe in these values, so make sure you do too:

• Freedom to innovate: We try new things and are not afraid of failure, as long as we learn from it!
• Grow, sustainably: We prioritize our long-term success over short-term gains.
• Problems are opportunities: Problems are opportunities for improvement and we recognize that we do some of our best work when we face adversity, then adapt.
• Trust and autonomy: We give our employees space and resources

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