Senators Sports amp; Entertainment brings world-class hockey and entertainment to the National Capital Region through premier events and a winning team, on and off the ice. With a sustained culture of excellence and innovation, coupled with an unwavering commitment to outstanding guest and fan experience, Senators Sports amp; Entertainment is a source of pride and a pillar of leadership in the Ottawa-Gatineau community.
Committed to delivering memorable entertainment experiences, building a strong community, and creating fans for life, Senators Sports amp; Entertainment strongly values integrity, commitment, innovation, passion and perseverance.
The organization owns and operates the Ottawa Senators Hockey Club, Canadian Tire Centre, and the Belleville Senators. It also operates Ottawa Black Bears lacrosse, manages multi-use Sensplex facilities across the National Capital Region, and works in partnership with the Senators Community Foundation.
Position Summary:
The Senior Director, Marketing will lead a team of highly engaged individuals responsible for brand equity, demand generation, events amp; promotions, marketing automation, community activation, grassroots hockey programming and retail operations.
Senators Sports amp; Entertainment seeks an innovative, collaborative, forward-thinking leader who work closely with Sales and Building Operations leadership to develop and execute comprehensive and measurable customer acquisition, retention, and loyalty marketing strategies to drive brand equity and achieve revenue targets. Thesuccessful Sr. Director, Marketing will have a proven track record in a consumer-driven environment and have a deep understanding of customer journeys and how to effectively engage and satisfy their needs.
Responsibilities:
o Lead the development and execution of annual marketing plans supporting the SSE brand portfolio (Ottawa Senators, Senators Community Foundation, Canadian Tire Centre and Ottawa Black Bears), ensuring planning alignment and integration with Ticketing, Premium Sales and Corporate Partnerships
o Lead the communication strategy for a revamped Ottawa Senators brand identity
o Mentor amp; develop a high performing team that is passionate about our customers and accountable for delivering organizational objectives
o Drive best-in-class marketing automation to support ticket sales and retention, leveraging customer segmentation and insight-driven communication strategies
o Lead our AOR relationship: media buying, customer acquisition strategy
o Leverage business intelligence and consumer insights data and analytics todevelop strategies for growth
o Oversee retail merchandise operations (gameday, stand alone, online), leveraging NHL best practices to provide a memorable shopping experience: high value, expansive selection, exceptional service and consistent availability
o Function as a cross-platform innovator for SSE, leading the ideation process for new strategies and tactics to connect and interact with fans
o Leverage in-house creative talent to build campaigns and collateral that drive awareness and demand for Senators Sports amp; Entertainment brands
o Lead cross departmental teams in the strategy and execution of various Ottawa Senator events (CSR Nights, Promotional Calendar, Fan Fest, Skills Competition, Banner Raising Ceremonies, etc)
o Maintain and grow Season Seat renewal rate and customer satisfaction through effective customer communications and touchpoints
Requirements
o Minimum of seven (7) years of progressive experience, with demonstrated marketing leadership acumen
o Undergraduate degree required (Business preferred)
o Outstanding record of achievement and team leadership within a dynamic, complex and competitive industry: Sports amp; Entertainment, CPG, DTC, and/or agency experience preferred
o Experience developing various brand strategy concepts through multi-channel platforms including digital, TV, OOH, social, print and experiential
o Proven strategic leadership including the ability to plan, organize, coordinate, assign, direct and evaluate the work of professional and administrative staff
o Ability to build strong and collaborative relationships with their team, cross functional partners, Senior Leadership Team and external partners
o Excellent communication skills (oral and written); excellent analytical and organizationskills
o Demonstrated experience managing complex departmental budgets
o Bilingual (English amp; French) an asset