Senior Specialist, Ecommerce
Samsung, Canada
Job Description
Position Summary
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.
Did we catch your attention yet?
If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada.and have a ton of fun…. then please keep reading!
Our Perks:
• Competitive Salary
• Employer paid Medical and Dental coverage from day one
• Fantastic employee discount on all Samsung products
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• Access to Samsung U for 24/7 online learning
• Employee Referral program- we want great talent like you!
Position Summary:
The Sr. Specialist, eCommerce is responsible for the retail partner focused online activities (retailer.com) of all business divisions at Samsung. This includes planning and execution of the company's web, social, CRM and content strategies of Samsung at all retail partners in Canada, while developing/deploying, maintaining and reporting on all existing and new retailer.com initiatives for all business divisions to drive incremental sales & profit while ensuring our online market leadership and distinction from our competitors.
In parallel, the incumbent will support divisional ad-hoc requests pertaining to online activities by working with all levels of the organization to complete the requests on time. The Sr. Specialist - eCommerce is required to work closely with many key stakeholders across the organization and is also able to work with minimal supervision to manage all required tasks. The position will collaborate closely with the cross divisional key stakeholders, HQ, retail partners and agencies (consulting, agency, retail and marketing) to execute existing and new online initiatives. Complete responsibility of all retailer.com focused online initiatives – including but not limited to brand shops, rich content syndication program, consumer review (UGC) syndication program, online Where-to-buy management, digital performance marketing activities, digital visual merchandising, Project & KPI management and any other online activity and content support required by the business divisions.
Job Specification
Role and Responsibilities
Duties and Responsibilities:
Merchandising
Online Brand Shop
Manage Samsung owned brand shops (brand landing pages) across all retailer.com sites.
Work with internal marketing teams to build, maintain and update the online brand shops and ensure all ATL/BTL activities and new product launches are properly highlighted on online brand shops.
Ratings & Reviews
Manage the Reviews (UGC) syndication program for the brand site and retailer.com by working closely with retail partners and syndication provider (Bazaarvoice).
Work with internal teams to build custom and ad-hoc reports
Where-to-Buy
Manage Where to buy listing on Samsung.com (Buy Online & Store Locator) and ensure the listing is always up-to-date with right partner details and product mapping.
Content delivery
Manage online content syndication to retailer.com sites.
Work with internal website teams to align content development and deployment for retailer.com.
Work with account partners by providing Samsung approved, consistent and enhanced images, videos and marketing copies to improve their messaging.
Proactively assess current online state and identify areas of improvements and lead the improvement activities
Build custom creatives for delivering brand messaging and support product launches.
SKU management
Support Account Managers with setting up new SKUs for online by working with Product Management team to ensure consistent product descriptions are displayed across all retailers
Monitor appropriate SKU listings on retailers’ websites and to ensure product page health and provide regular reports
Manage SKU listing on Amazon by ensuring correct product images, descriptions and A+ content.
Online performance marketing
Plan and execute performance-marketing activities for Google Search, retailer.com and affiliates to improve conversion.
Plan and execute Amazon Media & Search programs and prepare campaign performance report with recommended optimizations
Work closely with Amazon Advertising on unlocking new media opportunities and participating in betas
Manage account specific budget and work with different stakeholders to gain best ROI.
Evaluate retailer.com rate cards and identify the right investment vehicles for performance-marketing activities.
Lead the affiliate’s relationship and manage affiliate strategy, budgets, optimizations and invoicing.
Regular reporting to track the performance of all activities and evaluate ROI.
Build custom creatives for delivering right messaging in the performance-marketing activities.