Performance Marketing and SEO Manager

Performance Marketing and SEO Manager
ApplyBoard, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Full Time Job
Job Shift
Morning Job
Job Category
Marketing
Traveling
No
Career Level
Non-Managerial
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 20, 2021
Last Date
Mar 20, 2021
Location(s)
Kitchener, Canada

Job Description

We’re building a movement - an education revolution. We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education.ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.
The RoleWe are looking for a strategic, analytical, and creative Performance Marketing and SEO Manager to join the Marketing Team at ApplyBoard. In this role, you’ll be responsible for managing ApplyBoard’s digital properties including setting overall strategy, building compelling promotions, overseeing content production to support SEO optimization initiatives, and reporting on performance.Responsibilities:
  • Take a leadership role in the management of ApplyBoard’s digital properties and performance marketing including planning, promotions, content production, display advertising, web design, and social media
  • Work alongside the Marketing Team on the development and execution of strategies to improve the reach of marketing initiatives
  • Plan, execute, and manage compelling acquisition and brand building campaigns across digital platforms, including Google search, YouTube, Facebook, Instagram, TikTok, Linkedin, amongst others, to drive awareness, conversion, and revenue
  • Ownership on all SEO projects for ApplyBoard.com, ApplyProof.com and ApplyBoard Blogs
  • Collaborate with communications, product and tech teams to drive SEO strategy
  • Manage the collection of and reporting on key performance metrics (organic and paid) - new user acquisition, retention, UVs, bounce and exit rates, ROAS, funnel efficiency, CAC, etc.
  • Monitor best performing conversion paths and use A/B testing to continually improve conversion results to help set up attribution paths
  • Use marketing automation tools to enhance the efforts of the Marketing Team to improve conversion rates at the top and middle of the funnel and CTA responsiveness
  • Analyze key performance metrics and optimize programs, campaigns, and landing pages based on performance and ROI
  • Set up dashboards and management reporting cadences
  • Other tasks as assigned
Preferred Qualifications:
  • A college diploma or university degree in marketing, business administration, information technology, computer science, or a related field
  • 6+ years of relevant experience in a similar role at a fast-paced technology company
  • Strong written and verbal communication skills
  • Self-starter with the ability to work independently and as a strong team player
  • Entrepreneurial spirit with a strong sense of ownership
  • Proven experience building and ramping acquisition programs for B2B/B2C companies
  • Strong analytical skills, familiar with marketing and sales acquisition metrics and attribution methodologies
  • Proficient in SEM, PPC, Google Display Network, Retargeting Platforms, and social media channel advertising including Facebook, Instagram, TikTok, and LinkedIn
  • Familiarity with programmatic advertising
  • Experience with marketing automation tools: Hubspot, Salesforce, Google Analytics, and Moz
  • Budget-conscious with the ability to monitor costs and make data-driven decisions on future spending based on performance
Thank you for your interest in ApplyBoard; however, only those applicants that have been selected for an interview will be contacted.At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. Please let us know if you require accommodation during the recruitment process.
Life at ApplyBoard:By joining our team, you have the opportunity to:-Join the fastest-growing technology company in Canada, with many opportunities for growth and advancement-Work alongside a globally diverse team of over 700 team members based in 18 countries, who represent over 30 nationalities and speak more than 40 languages.
Make a difference in the lives of thousands of students as they explore educational opportunities.Want to learn more about Life at ApplyBoard? Check out t

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