Demand Generation Manager
IDT, Canada
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 22, 2021
Last Date
Mar 22, 2021
Location(s)
Job Description
net2phone’s Demand Generation Manager will identify opportunities to attract our perfect fit customers to the brand. This role is the first of its kind at net2phone, and you will be responsible for creating a new series of successful demand generation programs for the competitive U.S. market. As the Demand Generation Manager, you will balance tactical decision making with strategic planning and work closely with the marketing and direct sales teams in the U.S. and Canada to ensure prospects receive value at every digital and in-person interaction. You are a data-driven self-starter and will need to stay on top of investments in lead generation programs and managing relationships with third party vendors. In this way, you will think like an investor and attract customers as a marketer. This role requires a mild obsession with analytics, stats, transparency and a huge commitment to customer success. You will leverage technology to help the program scale. This is your opportunity to be a rock star so tap into your entrepreneurial spirit and combined with the support of the entire marketing and sales team, you have the opportunity to set up, create and manage a new, successful demand generation practice.Responsibilities
- Create and manage campaigns and engage in partnerships to attract qualified prospects with an intent to buy based on buying signals, use cases, industries and other characteristics.
- Create and manage a seamless hand-off of qualified leads to sales professionals to nurture and manage the sales cycle.
- Manage relationships with third-party vendors.
- Identify opportunities for organic and paid lead generation through online and offline advertising, rich content, events, direct mail and other channels.
- Monitor lead quality by thorough data analysis and communication with sales and marketing team members.
- Leverage technology to scale to meet demand including marketing automation, email marketing, sales development tools, CRM, digital advertising platforms, social media and more.
- Communicate status and metrics with transparency while identifying areas for improvement including increased ROI and reduced CPA.
- A/B test messaging and creative elements to determine the best approach to customer acquisitions.
- 3-5 years of demonstrated success in B2B digital demand generation experience.
- Proven ability to successfully manage and achieve goals/targets
- Experience in the technology sector, ideally in SaaS
- CRM (Ideally Sales force) experience.
- Excellent communication and writing skills
- Positive outlook, fun, and flexible.
- Basic understanding of VoIP Technology
- Experience creating reports, dashboards with a BI tool or CRM
- Opportunity to work for a global leading SaaS based telecom company.
- A great company culture
- Team sports leagues
- Generous healthcare package
- Opportunity for IDT stock grants for high performers
Job Specification
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