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Lifecycle Marketing Manager Job in Canada
Wealthsimple , Canada

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1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 22, 2021
Last Date
May 22, 2021

Job Description

Wealthsimple is a financial services company on a mission to help everyone achieve financial freedom by providing products and advice that are accessible and affordable. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost.
With over 1 million people using Wealthsimple products, we are the market leader in Canada, and we’re fast growing in the US and UK. Our team is working together to build one of the most innovative fintech companies in the world and we're looking for talented people who want to help us move fast, ship often and make a huge impact. Join us on our mission to make financial services simple, accessible and affordable for everyone!
Read our Culture Manual to learn more about us and how we work.In this role, you’ll have the opportunity to:
  • Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Wealthsimple Invest and Wealthsimple Tax
  • Develop and drive hyper-personalized multi-channel (primarily email / push for now!) programs and experiments to deliver value-additive messaging experiences
  • Partner with a variety of stakeholders from engineering, product, design, marketing, brand, data science, client success to develop and deliver on shared goals, executing against organizational OKRs
  • Become a technical expert of our messaging infrastructure that will allow us to rapidly experiment
  • Explore new strategies to drive adoption, retention and cross-sell of users (eg. promotions, incentives)
  • Work with our Head of Lifecycle Marketing to productize messaging at Wealthsimple and to continually refine our vision and strategy
  • Build dashboards and analyze data from various sources to identify impact, behaviours and how we are incrementally learning with everything we ship
  • Represent Lifecycle Marketing across the organization -- you are a steward of your lifecycle stage across the business
We’re looking for someone who has/is:
  • A multi-year track record with marketing automation technology (ex. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and other tools/languages (ex. HTML/CSS, AMPscript, Liquid, SQL, etc.)
  • A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving
  • Proven success in working with cross-functional teams, such as Product and Data Science, to create and execute against shared goals that are based on data-informed hypotheses
  • Scrappy and has a willingness to learn. Executing quickly to allow for continual iteration and experimentation are core principles of our team
  • Shipped end-to-end messaging campaigns and scaled programs. You incept an idea, see it all the way through to implementation and learn how to improve on it next
  • An understanding of key elements of acquisition, activation, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
  • Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
  • Naturally collaborative and empathetic. You're comfortable working with a diverse group of stakeholders across the organization and making sure every voice is heard
At Wealthsimple, we embrace diverse perspectives. We believe that getting to the best outcomes requires diverse perspectives and backgrounds. We create space where all voices can be heard so that we can all do our life's best work. We’re committed to openness, curiosity and creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.

Job Specification


Information Technology and Services - New York City, United States