Manager, Digital Fundraising and Marketing, Pacific Salmon Foundation
Gerard Search, Canada
Job Description
Organizational Summary
The Pacific Salmon Foundation (PSF), founded in 1987, is a federally incorporated non-profit charitable organization dedicated to the conservation and restoration of wild Pacific salmon and their natural habitats in British Columbia and the Yukon. PSF’s mission is to be the independent, thoughtful leader and catalyst in conservation, restoration, and enhancement of Pacific salmon and their ecosystems through strategic partnerships and leveraged use of resources. Operating independently from government, the PSF facilitates dialogue and undertakes positive initiatives in support of Pacific salmon amongst all levels of government including First Nations, as well as industry, communities, individual volunteers, and all fishing interests. The PSF Development, Marketing, and Communications Department consists of seven staff and effectively employs the full range of traditional fundraising tactics but is only reaching a relatively small band of the already converted. As part of its strategic plan (2020-2023), PSF will invest in a branding review that will result in new fundraising and digital marketing campaigns that will position PSF with broader audiences of potential new supporters. The role of Manager, Digital Fundraising and Marketing will be a leading contributor to this change process and will be principally responsible for identifying, planning, and implementing new digital fundraising campaigns.
Position Overview
The Manager, Digital Fundraising and Marketing is responsible for managing and implementing digital campaigns for fundraising, donor engagement, new donor acquisition and donor retention in order to expand and diversify the base of support and increase the level of giving for the PSF. This position develops, manages, and implements digital fundraising initiatives including e-appeals, online advertising, social media, and mobile, as well as optimizing fundraising through the PSF's website.
Roles and Responsibilities
- Lead strategy and execution of the PSF’s digital campaigns for fundraising, donor engagement, and new donor acquisition;
- Work with the Development, Marketing, and Communications team to ensure digital fundraising aligns with other multichannel fundraising targets and strategies;
- Play a key role in the PSF’s social media presence and digital marketing strategy with the unit and the department's multichannel marketing amp; fundraising strategies and initiatives;
- Engage and build social networks and e-mail lists to build strong relationships with donors and promote campaigns;
- Develop, manage and implement digital advertising initiatives that build the PSF's brand and drive action;
- Evaluate effectiveness of ongoing digital marketing and fundraising campaigns and use insights for continual improvement;
- Identify new fundraising channels (such as crowdfunding and/or peer-to-peer) and suggest strategies that harness these established and emergent marketing opportunities;
- Engagement in ongoing professional development; and
- Other duties as required.
Exercising Judgment/Impact of Decisions
The Manager, Digital Fundraising and Marketing will exercise independent judgment and take initiative while performing their duties. The Manager, Digital Fundraising and Marketing will be accountable for the effective execution of assigned duties, which is critical to the success of the PSF. The Manager, Digital Fundraising and Marketing interacts with varying levels of staff, consultants, and other stakeholders. Errors or lapses in judgment will adversely impact the reputation and efficiency of the PSF.
Reporting and Supervision
The Manager, Digital Fundraising and Marketing will serve as a member of the Development, Marketing, and Communications team, reporting to the Senior Manager responsible for annual, planned, and major gifts. This position will work across the Development, Marketing and Communications team to support and enhance all fundraising programs with digital strategy and implementation.
Requirements
Qualifications
- An undergraduate degree in Nonprofit Management, Fundraising, Business, New Media, Marketing, Social Sciences, or related field, and past success in a not-for-profit team environment with similar responsibilities is preferable.
- Five to seven years of experience in online fundraising and marketing, primarily in the Vancouver market.
- Excellent interpersonal, communication, research, and relationship management skills.
- Experience in cold calling an asset.
- Familiarity with foundations and non-profits, ideally environmental entities.
- Strong customer service attitude and skills.
- Content creation and graphic design experience an asset.<