Digital Strategy Lead
Munvo, Canada
Job Description
Who we are:
We are a leading North American marketing technology consulting firm assisting global companies with their marketing solutions. We work with our technology partners Adobe, Salesforce, SAS, and Unica to implement marketing solutions that improve customer experiences and increase customer satisfaction.
Who we’re looking for:
We are seeking individuals with experience in best practices in Digital Strategy and Personalization in order to build Integrated Marketing Strategy, Marketing Data Analytics Strategy, Digital Transformation strategy. As a Digital Strategy Lead you will advise our clients on the implementation of Marketing roadmaps, and assessment of Marketing Technology Ecosystem assessment. You will participate in needs assessment activities and in the design and measurement of tactics with clients from various industries. We are looking for a passionate leader in Marketing Technology and Transformation.
What you’ll do as a Digital Strategy Lead:
- Manage the relationship and projects with key clients and technology partners to deliver an integrated digital marketing strategy by demonstrating a strong understanding of their business requirements, and identifying opportunities and challenges
- Effectively communicate digital marketing strategy, optimizations and results to key stakeholders, focusing on the achievement of KPIs and impact on business objectives
- Collaborate with Analytics amp; Insights team to analyze the performance of digital channels and specific marketing programs and identify and execute optimizations to maximize effectiveness.
- Collaborate closely with the campaign manager and social media lead within their respective area and cross-functional teams to design and implement digital marketing programs for medium and largescale marketing campaigns.
- Explore, examine and introduce innovative new techniques, programs, formats and channels that can improve campaign performance and/or ROI
Requirements
What You Need to Succeed:
- 5-7 years experience in Digital Marketing, with exposure to media planning and campaign management
- Bachelor’s Degree in Marketing or related field, or other relevant technology-focused degrees
- Experience with Marketing Data Analytics amp; Virtualization solutions such as: IBM Infosphere [MDM], Data Virtualization, Microsoft Azure, Tableau, Quickview
- Experience with Marketing Technology Solutions such as Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager
- B2B amp; B2C Marketing experiences are a must
- Strong interpersonal, problem-solving and mentoring skills
- Capacity to think critically, learn quickly and adapt to fast-paced work environments
- Canadian or US citizenship; dual citizenship (an asset)
- Bilingualism English amp; French (an asset)
Benefits
What You’ll Benefit From:
- Quarterly employee bonuses
- 4 weeks of annual paid vacation
- Insurance benefits from day one
- Employer pension-fund after 1 year
- Mobile phone plan coverage
- Employer contribution to public transportation
- Employer contribution to a physical activity membership
Why You’ll Love Working With Us:
- Access to first-rate tools and equipment, including a high-performance laptop and AWS cloud instances
- Continuous learning through Munvo’s e-learning platform, EMM School (Enterprise Marketing Management)
- Downtown open-concept offices all easily accessible by public transit with vibrant common areas and optional relocation between cities
- Frequent employee gatherings and activities, such as yoga, soccer, climbing or Munvo’s running club
- Munvo Summit an exciting 3-day, off-site gathering to meet your colleagues across all the offices (a tradition since 2005!)
- Good espresso, teas and an abundance of birthday cakes to satisfy even the biggest sweet tooth