Senior Manager, Global Demand Generation Campaigns/ Gestionnaire, Création de la demande et campagnes à l’échelle mondiale
Genetec, Canada

You're a Demand Gen superstar who loves creating top-notch programs and marketing campaign magic to fuel rapid growth. We're a world leader in physical security software looking for a Senior Manager of Global Demand Generation amp; Campaigns to lead global marketing program strategy, campaign development, and lead outreach methodology.

Reporting to the Director of Communications and Programs, you will leverage your unique blend of strategic and execution skills to create and execute new awareness and acquisition campaigns and be the central point for driving program execution globally.

You will build a team of campaign specialists and lead qualification representatives, and bring cross-functional teams together to collaboratively develop and deliver multi-touch, multi-channel programs (including both inbound and outbound tactics) to meet sales and marketing goals and pipeline requirements.

• You will lead the global campaign strategy embracing the Genetec buyers' journey to effectively define the program mix and campaign calendar
• You will collaborate closely with product marketing, content marketing, industry marketing, creative and communications teams to create campaign messaging, funnel narratives, and content aligned with Genetec brand, positioning, and messaging
• You will collaborate with CRM and digital marketing teams to monitor results/ROI and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals
• You will coordinate with Regional Marketing and sales teams to deliver an integrated demand plan that includes both globally and locally executed programs and ensures tight incorporation of campaigns into field efforts to support prospecting and sales cycles
• You will own the unified campaign development process and the lead outreach methodology

• You have a proven track record leading a team in the delivery of creative and innovative programs meeting sales and marketing objectives
• You can confidently devise multi-channel programs (1:many, 1: few, 1:1) to engage target prospects and customers, coordinating activity across multiple channels to drive measurable awareness and sales opportunities
• You thrive in a fast-paced environment and love to work collaboratively with a cross-functional team (including external agencies) to bring strategy to life
• You are a big picture thinker with the ability (and willingness) to execute on multiple projects at a time at the ground-level
• You can extract analytic insights from data to segment audiences and optimize campaign efforts
• You excel at leveraging on and offline experiences, digital marketing technology, and sales acceleration tools
• You are bilingual with excellent English language communication skills (verbal and written) communication skills

• You have experience building out a unified campaign development process and lead outreach methodology
• You have worked with project management and digital asset management tools (such as Wrike and Widen)
• Other language skills are an asset

• Attractive compensation package
• Training Tuition Reimbursement Program
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)/Virtual cooking classes
• Work-life balance with a flexible working schedule
• Free, unlimited coffee
• Private, free parking for all employees
• Onsite fitness facility with personal trainer/Virtual exercise classes

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

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Vous êtes une étoile de la création de la demande qui adore élaborer des programmes de haut niveau et des campagnes de marketing entourées de magie afin d’alimenter une croissance rapide. Nous sommes un chef de file mondial en logiciels de sécurité physique et recherchons un directeur ou une directrice général(e), Création de la demande et campagnes à l’échelle mondiale afin de diriger la stratégie liée aux programmes de marketing, le développement des campagnes et la méthodologie de diffusion.

Relevant de la Direction générale des communications et des programmes, vous mettrez à profit vos aptitudes uniques en matière de stratégie et d’exécution afin de créer et de mettre en oeuvre de nouvelles campagnes de sensibilisation et d’acquisition et d’être le point central de l’exécution des programmes à l’échelle internationale.

Vous bâtirez une

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