About Klick HealthKlick Health is the world’s largest independent, full-service marketing agency and commercialization partner for life sciences. For over two decades, Klick has been laser focused on developing, launching, and supporting life sciences brands to maximize their full market potential. Klick has been named Agency of the Year six times over the last eight years by the industry’s leading publications. For the latest updates, follow Klick Health on Twitter: @klickhealth.
Salesforce Marketing Cloud Specialist Job Purpose: The SFMC Specialist collaborates with Business Analysts, Strategy, Relationship Marketing and Analytics teams to define marketing campaign requirements, supports the design, then implements, deploys and monitors various marketing campaigns for our clients. Success is measured by accurate implementation of campaign solutions based on business requirements and regular monitoring for optimization. The role will have client-facing responsibilities including presentations and participating in group discussions-so the successful incumbent will need to be an accomplished and effective communicator that has honed their skills from an environment that has a blend of marketing and technology (Martech). Ideally we are looking for candidates that have marketing automation experience along with Salesforce Marketing Cloud.
The SFMC Specialist will become an enthusiastic subject matter expert on a number of marketing automation platforms and an advocate for campaign and data management within the organization. The SFMC Specialistis part of the Technology team, reporting to the Director, Campaign Enablement amp; Optimization and will operate as their trusted advisor for campaigns on portfolios they support.Specific Duties and Responsibilities - Setup, implement and deploy new instances of Salesforce Marketing Cloud for clients
- Design and implementation of all functionality within Salesforce Marketing Cloud including, but not limited to: Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush, and Predictive Intelligence
- Implementing bi-directional integration of Salesforce Marketing Cloud to Salesforce Sales Cloud, Datorama and other platforms solutions
- Analyze client data structures to determine initial data architecture for new Salesforce Marketing Cloud accounts in addition to data architecture around preference management and preference centre
- Adhere to industry regulations, standards and best practices regarding privacy, commercial communications, data security and deliverability around CASL/CAN-SPAM/GDPR
- Configure Salesforce Marketing Cloud data security, including FLE and TDE
- Configure, build and test emails, email templates and Cloud pages including, but not limited to dynamic content, AMPscript, merge fields from design specifications given by a creative studio teamConfigure, build, and test journeys or automations based on proposed designs
- Support the Business Analyst and Relationship Marketing teams to develop business requirements for marketing campaigns including, but not limited to, campaign segmentation, campaign decision trees, test and control segments, list generation, deployment criteria and data management
- Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, and segments are correct.
- Create functional CloudPages with SmartForms or custom forms using Salesforce Marketing Cloud APIs to capture data points into DEs.
- Maintain data-hygiene by updating data extensions through automations or CSV uploads
- Creates audience segments using dynamic filters and/or suppression lists
- Investigations root cause of campaign issues, fix/debug issues and report/escalate to senior teams when necessary
- Evaluate campaign performance by monitoring and analyzing campaign data to improve deliverability, optimize campaigns and ensure both data quality and accuracyResearch and explore new campaign processes, marketing technologies, automation tool features to increase efficiencies, improve quality control, and to align to industry trends and best practice
Qualifications: - Bachelor’s degree in business, information technology or related Marketing experience
- 3 to 5 years of experience with Salesforce Marketing Cloud administration experience
- Ability to create relevant campaign and technical documentation
- Basic to intermediate experience using SQL in Automation studio
- Basic knowledge of AMPScript and SSJS
- Basic knowledge of DNS, MX and IP setup processes
- Basic knowledge of HTML, CSS and JavaScript
- Salesforce Marketing Cloud certification preferred, but not required
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