Apps Growth Marketer

Apps Growth Marketer
Pixel Union, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Mar 15, 2021
Last Date
Apr 15, 2021
Location(s)

Job Description

Who we are:

Pixel Union and Out of the Sandbox are leading designers of premium themes and apps for the Shopify ecommerce platform. We’re focused on helping our merchants entrepreneurs, innovators, brands, and businesses large and small succeed by providing them with the world’s best digital products, backed by exceptional customer support.

We are a team of 90+ across all departments, with headquarters in Victoria, BC, and remote team members distributed across Canada and beyond.

About the role:
Pixel Union is looking for an experienced Apps Growth Marketer to join our Apps team. We’re looking for someone excited about executing various marketing strategies to expand our audience, increase revenue, and maximize customer lifetime value. Not only do we make great products that are easy and fun to market, but our product catalogue is also growing, and we have the opportunity to help tens of thousands of merchants do a better job of running their businesses. If you are looking to market products used by thousands of people and impact their businesses, this could be the role for you!

As the Apps Growth Marketer at Pixel Union, you will champion our products by creating competitive marketing campaigns - and you’ll have a wealth of data at your fingertips to gain critical insights and inform powerful strategies. Working in our brand voice, you will use paid acquisition, content marketing, copywriting, marketing automation, and more to create collateral and campaigns.

Success in the role requires a high degree of flexibility and adaptability, a passion for both the practice and principles of marketing and a desire to work closely with multiple stakeholders to build and maintain Pixel Union’s reputation for industry-leading quality and brand excellence.

As a Pixel Union's Apps Growth Marketer, you will:

  • Identify key growth opportunities for our apps across Pixel Union’s existing channels amp; validate new growth channels/traffic sources.
  • Build, manage amp; optimize paid ad campaigns with a key focus on driving scale while still achieving target CAC/CPI thresholds.
  • Execute email campaigns, write blog content, manage all social media.
  • Create and execute the company’s daily, weekly, monthly, and quarterly content strategies and share with stakeholders.
  • Optimize all content for SEO/SEM best practices.
  • Develop positioning and product branding for new and existing products.
  • Organize, delegate, and prioritize tasks for the Product Merchandising team.

Requirements

You’ll bring.

  • A strong understanding of and experience with media buying and SEM/SEO. Experience running a 6-figure ad spend, and understands how to scale up to a ceiling
  • At least 2+ years experience driving growth for high-volume SaaS apps where LTV is consistent with consumer / B2C apps.
  • Direct experience in driving successful campaigns with products listed on a B2B SaaS-based platform (Shopify, WordPress, Wix, BigComm, etc.)
  • Experience in developing messaging, product positioning, content and journey mapping, and measurement.
  • Strategic thinking and the ability to distill a lot of information into actionable insights and business recommendations.
  • Strong optimization tendency. You default to A/B testing and enjoy finding gaps with historical data, etc.
  • Well-versed in inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing).

Please include a cover letter with your application we’d love to better understand your background and experiences. We value diverse perspectives and believe that skills are transferable!

Benefits

We are a company built on creativity, teamwork, and employee well-being. We trust our team members and encourage them to design their work schedules to get the most out of their day. We value challenging ourselves and others to ask questions that uncover better solutions for the future, and we get joy from being around fun, communication-focused folks who want to make a difference at their work!

Some of our perks include:

  • Flexible work schedule and remote-friendly culture and systems
  • Providing company hardware and software
  • Competitive base salary
  • Opportunity for growth as the company grows
  • Exposure and learning across teams and services
  • Health benefits and RRSP matching
  • Company-sponsored wellness allowance
  • Generous vacation policy

We bring passion and energy to our work, and believe that work should be rewarding, interesting, and come at a sustainable pace. Our team members can be found across Canada, the U.S. and the UK, and are well-adapted to working from home and the remote lifestyle. As long as

Job Specification

Job Rewards and Benefits

Pixel Union

Information Technology and Services - Victoria, Canada
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