[Haven’t heard of us? That’s ok - ask your CPA or CA friend - they’ll talk your ear off!]CaseWare is a product-driven company, supporting accounting firms, corporations, and governments. With innovation, efficiency, quality and value in mind, we build market software solutions for auditors that push the technological boundaries in the industry. With a global reach, today our solutions enable business-critical work for users in 130 countries and in 16 spoken languages. We have a track record of success building great products and teams by always putting our customers first, and have over 30 years of deep expertise in the space. CaseWare is now in our next growth phase and needs incredible talent - like you.
The management of Key Accounts requires dedicated resources at central and local levels, operating in a matrix structure to execute effective and efficient business development, relationship management, and customer experience management of a selected cohort of existing, high value accounts. Key accounts are selected based on their financial and strategic value, geographical and whitespace footprint, as well as the need for centralized management across multiple geos and sales channels, and a somewhat customized value proposition for such value to be captured and maximized.Highlight of your responsibilities:
- Work closely with the Key Accounts sales management to develop and execute the overall and individual accounts growth plan and translate the growth objectives into actionable NB, up-sell and cross-sell marketing plans/campaigns.
- For highest value accounts develop 1 to few ABM programs to drive engagement.
- Explore various digital channels for highest engagements/conversions including influencer programs, relevant content, share forums, digital and social program, and virtual events.
- Proactively look for satisfied customers to drive the up-take of testimonials and case studies as well as engage happy customers in the Customer Advocacy program.
- Align with other stakeholders to ensure the close alignment of all activities related to Key Accounts.
- Work closely with the Marketing Ops to automate the campaign workflows, improve the Key Accounts data and measure/optimise the campaign outcomes.
- Measure and report the Key Accounts satisfaction score.
- Conduct research and gather data on the consumers, the market, and competitive environment in order to drive joint GTM and/or product development initiatives with the account in the interest of mutual value maximization.
- Identify and develop business opportunities within the account.
- Manage and monthly report on your KPIs related to the key accounts growth.
- Foster a culture of continuous improvement to maximise business and customer value.
The Ideal Candidate:
- Minimum five year of marketing experience.
- Growth driven and customer focused.
- ABM strategy amp; execution experience including the development and execution of measurable tactics
- An evangelist, both with customers and internally (voice of the customers), you are able to inspire and mobilize people towards a common vision and goal.
- A critical and creative thinker, able to find practical and cost-effective solutions working collaboratively with other stakeholders within and outside of the organization.
About CaseWareWith a head office in Toronto, CaseWare is one of Canada's original Fintech companies, having led the industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages.
While you might not have heard of us (yet) over 36,000 accounting and audit professionals list CaseWare as a skill on their LinkedIn profiles!
CaseWare's cutting-edge software products are meticulously designed for accounting firms, corporations and governments.Our teams are continually collaborating, innovating and building upon our existing suite of products. With a customer focused mindset we are building technology that is shaping what the future of audits, financial reporting and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, CaseWare is now in its next major growth phase as we double down on the people and products that have made CaseWare so successful to date.
One of CaseWare's core values is that we believe Our People Make Us Great and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People