Marketing and Ecommerce Manager
Raffi Jewellers Inc., Canada
Job Description
Full-time Marketing and Ecommerce Manager
Are you passionate about designing and implementing innovative and scintillating marketing strategies to generate luxury brand awareness?
Raffi Jewellers is home to the most prestigious luxury brands in the world. Whether commemorating a special event, expressing love or admiration, or building a personal collection, our guests come to us for the perfect piece. We love being in the business of creating cherished memories and forging lifelong relationships with our guests. We are honoured to play a small role in their special occasions. And we vow to do everything we can to help elevate special moments to the exceptional.
Raffi Jewellers is looking for a full-time Marketing and Ecommerce Manager at our Flagship Boutique in Cambridge, Ontario to take-on a dynamic and rewarding career in luxury jewellery and watches. Our ideal candidate will be able to make creative marketing concepts a reality by successfully leading their team and capitalising on their skills, while working with various advertising agencies.
Key responsibilities include
- Manage a team of marketing professionals by delegating assignments, establishing timelines and enabling positive performance
- Design innovative marketing campaigns utilizing digital and traditional channels to maximize profits by meeting consumers’ needs
- Determine effectiveness of campaigns considering KPIs
- Facilitate and participate in media management, content marketing, event planning and delivery, as well as brand marketing
- Generate marketing campaign budgets and abstracts to submit for approval
- Create and implement an integrated marketing communications strategy
- Initiate and assist in negotiations of corporate gifting contracts
- Plan and manage our social media platforms by producing engaging content that attracts our target demographic
- Foster strategic relationships with prominent industry vendors, agencies and participants
- Enhance our ecommerce business sales through focusing on new customer acquisition
- Increase traffic across all digital channels, as well as in-store
- Manage daily ecommerce operations, such as sales, target traffic promotions, data analysis, merchandise selection optimization, website improvements and adding new product with copywrite
- Develop strategies for improving ecommerce experience
- Communicate all relevant marketing initiatives and promotions to staff
- Participate in leadership meetings and provide various reports, such as market trends, campaign budgets, ROI, etc.
- Partake in professional development of marketing team members
- Other duties as assigned
Environment
- Fast-paced work environment
- Luxury brand retail
- Clean, brightly lit office
- Career focused
- Work independently and as a part of a team
Requirements
- Masters or Undergraduate Degree in Marketing, Business Administration or a related field
- 5 years’ or more of work experience
- Omnichannel Marketing experience
- Leadership experience
- Strong desire to learn and evolve with industry trends
- Prior experience using Magento and MailChimp is an asset
Skills
- Drive for innovation and results
- Strong verbal and written communication skills
- Robust project and time management skills
- Understanding of relevant ecommerce key performance metrics, SEO and digital advertising
- Team management skills
- Ability to analyze numerical data generated from a variety of website analytics tools
- An eye for appealing aesthetics
- Ingenuity to generate clever, articulate and resonating communication
Benefits
- Competitive compensation
- Company paid benefits package after six months of full-time employment
- Professional development encouraged
- Work phone
- Training assistance program
Raffi Jewellers is an equal opportunity employer. We thank all applicants for their interest in this position, but we can only contact those selected for further consideration.
Raffi welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.