Content Manager - Product

Content Manager - Product
PatSnap, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Mar 27, 2021
Last Date
Apr 27, 2021
Location(s)

Job Description

PatSnap works with organizations worldwide to improve and accelerate innovation. Our innovation intelligence solutions are supported by strong content. We share thought leadership, best practices, and success stories to help innovators launch more technologically and commercially viable products, keep a pulse on an ever-changing innovation landscape, and spot opportunities and threats early.

As Content Manager, you will be part of the Product team and will play an exciting role in defining a new category: innovation intelligence. Content will face Ramp;D, Intellectual Property, the growing Innovation department, and other functions involved in an organization’s tech and innovations. Content will focus on attracting these professionals and educating on best practices, processes, and strategy. Education is foundational to supporting this new category, and you will work with a team to develop content that not only provides learning resources but also includes a strong call to action resulting in qualified leads for our solutions.

The role can also be located in the US, not just Canada.

Position Overview:

As Content Manager, you will be part of a team that helps enable and educate the world’s brightest minds to drive us into the future. You will play a key role in a public-facing learning and certification resource focused on supporting innovators. You will enable PatSnap to share internal and external-partners’ expertise in leveraging IP and innovation intelligence to plan strategically and make smart decisions throughout the entire innovation lifecycle.


Responsibilities:

  • Manage content creation and revision for a public-facing learning and certification resource aligned closely with our products.
  • Work closely with internal and external partners to unlock expertise and share it with a community of innovators and innovative companies.
  • Carry strong and consistent messaging through content created that aligns with Product.
  • Align strategically with Demand Generation and Customer Marketing.
  • Define, collect, and communicate metrics for success, including MAU and qualified and converted leads.
  • Seek and maintain partnerships with industry experts and other advantageous collaborators.
  • Keep up with Ramp;D and IP trends that drive content creativity and engagement.

Requirements

  • Excellent writer, editor, and communicator with shareable samples of content created
  • 3+ years experience creating and managing content strategy for a B2B or tech company.
  • Developed expert knowledge in a complex industry, enabling you to direct and produce quality content to a sophisticated audience. Direct expertise is not required, but a drive to develop knowledge and understanding for the innovation intelligence market is a must. Experience in IP or Ramp;D industries is a bonus.
  • Understand the stages of the sales and marketing funnel and have experience creating content plans that fuel growth.
  • Analytical and know how to measure content effectiveness. Can use data to help optimize our content performance.
  • Proficiency with MarTech tools, experience or familiarity with content management systems (e.g. Wordpress), social media management tools (like Hootsuite), and content optimization tools (SEO tools, Google Analytics).

Ideal Candidate:

  • A strong individual contributor committed to executing well. No job is too big or too small in pursuit of making the business successful.
  • Highly adaptable and embraces change. PatSnap is a fast-growing SaaS business, and with growth comes change.
  • A pioneer enjoys carving the path and sharing learnings with colleagues. Expansion is a major theme at PatSnap, and we will face new situations and market opportunities which we've not previously encountered.
  • Highly creative.
  • Highly organized.
  • Curious by nature.

Benefits

  • Private healthcare with Vitality
  • Private pension
  • Various gym discounts (including 50% of Virgin)
  • Cycle To Work scheme
  • Eyecare voucher scheme
  • 25 days annual leave allowance (increases to 30 days)
  • Regular company amp; team socials


PatSnap are proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.

Please note that due to the high volume of applications received, only short-listed candidates will be contacted.

Job Specification

Job Rewards and Benefits

PatSnap

Information Technology and Services - London, United Kingdom
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