Content Marketing Specialist

Content Marketing Specialist
ServerMania, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Mar 30, 2021
Last Date
Apr 30, 2021
Location(s)

Job Description

At ServerMania we pride ourselves in being a thought leader in the IT hosting industry. A position that you - as Content Marketer - can help establish further, with expertly crafted content developed for our core audience segments.

The ideal candidate for this position is someone with demonstrable creative writing skills, knowledge in the IT hosting industry and expertise in creating content for a variety of marketing channels. You’ll play a key role in the success of our inbound and outbound marketing campaigns, while optimizing the performance of the ServerMania brand through customer engagement, brand consistency and an unmatched customer experience.


**This position is optional as a remote contract role as well (32-40 hours/week commitment). In that case, the benefits will NOT apply.**


Main Responsibilities

  • Ownership of the content strategy, from planning to execution, to create the best thought leadership content to effectively reach the desired target audience and marketing goals
  • Develop and optimize all online content, including blogs, tutorials, white papers, video scripts, webinars and company website pages
  • Translate internal request - from Sales, Engineering, Operations - to valuable content for all departments of the organization
  • Conduct product and market research to come up with new interesting content ideas and communication channels
  • Meet with internal staff to gain feedback and insights on what our customers care about and transforming these learnings into educational and inspiring content
  • Monitor existing campaigns, online insights and content efforts, report on successes and failures, advising on how to improve the next time around
  • Act as the gatekeeper for all public facing content, ultimately making you the protector of our brand reputation
  • Ensure that SEO strategies are effectively implemented
  • Optimize delivery and campaign performance

Additional Duties

  • Design, build and optimize email automations and funnels in CRM
  • Record webinars and video tutorials, to be used as lead magnets and funnel content
  • Work together with Web Development to further improve our online channels
  • Setup criteria for A/B testing for selected campaigns
  • Communicate requirements for any integrations into written documentation.
  • Ensure that we’re always compliant with the law (e.g. copyright and data protection)
  • Additional tasks as assigned where your content expertise can be of added value

Requirements

Minimum Qualifications

  • 2+ years of experience in a Content Marketing position or a related field
  • Excellent writing, editing, and verbal communication skills in English
  • Full understanding of content marketing tactics, including SEO, digital advertising, social media marketing and email marketing
  • Experience developing persuasive sales content
  • Experience in the IT hosting (or a comparable) industry
  • Intermediate technical knowledge of servers, Linux administration, development and other web related topics
  • Proficiency with data analysis (e.g. Google Analytics)
  • Proficiency with CRM tools (e.g. ActiveCampaign), including email automations, funnel conversion tracking, and A/B testing

Preferred Qualifications

  • Post-secondary degree in marketing, communications, journalism or a related field
  • Experience with platforms such as Gitlab, Jira and Agile Marketing
  • Passionate and interested in the IT hosting industry
  • Knowledge in the eCommerce industry is an asset

Behavioural Traits

  • Good organizational and time-management skills, always making sure you meet deadlines
  • Strong attention to detail, meaning you will pick out every small spelling error
  • Ability to multitask, not averse to working on a multitude of projects simultaneously
  • Critical-thinker and problem-solver, who’s always looking for improvements and optimizations
  • Ability to work both independently and as part of a team, easily collaborating with colleagues across the organization

Benefits

We care about your professional and personal development. Here are some of the perks of joining our team:

  • Friendly office culture
  • Annual Christmas Party
  • Team outings, special events
  • Travel Opportunities
  • Flexible work schedule
  • Remote work options
  • Bonus incentives

Professional Development
  • Training
  • Online learning classes
  • Certification courses available
  • Career Advancement

Mind amp; Body
  • Health amp; Dental
  • Catered Lunches
  • Gourmet Coffee (and

Job Specification

Job Rewards and Benefits

ServerMania

Information Technology and Services - Stoney Creek, Ontario, Canada
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