Experiential Marketing Specialist

Experiential Marketing Specialist
Taiga Motors, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Mar 31, 2021
Last Date
Apr 30, 2021
Location(s)

Job Description

Taiga is seeking an Experiential Marketing Specialist to join our Marketing team in Montreal and lead the events function, including demo tours, trade shows, and co-branded events. The world is eagerly awaiting to see Taiga’s electric snowmobiles and watercrafts, and you’ll be responsible for making their first in person touch point with the brand an unforgettable experience.


  • Lead the events and demo strategy to build the Taiga community and promote our snowmobile and watercraft
  • Manage and coordinate the deployment of events, including personnel and logistics
  • Implement systems to ensure that events are conducted safely and that demo rides are well organized
  • Hire Taiga reps to assist with running demos and bring in logistical support where needed, managing and onboarding service providers and temporary help
  • Develop the events budget for approval and manage the approved budget
  • Work with the marketing and sales team to ensure brand consistency and to ensure demos are helping them reach department goals (ie. media presence, content creation, business development)
  • Requirements

    • 3+ years experience in experiential planning and coordination, preferably in powersports, sports, or automotive
    • Strong strategical thinker, detail oriented, impeccable organization skills, and an energetic team player always ready to take action
    • Proven project management experience and vendor and agency management
    • Passionate about the great outdoors and familiarity with powersports
    • Ability to spend extended and frequent periods travelling
    • Fluent in French and English

    Benefits

    • Comprehensive health plan
    • RRP- Group RRSP

    Job Specification

    Job Rewards and Benefits

    Taiga Motors

    Information Technology and Services - Montreal, Canada
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