Senior Manager, Digital Marketing Analytics
Aviso Wealth, Canada
Job Description
Aviso Wealth:
At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.
The Opportunity:
We’re looking for a Senior Manager, Digital Marketing amp; Analytics to join our Marketing team.
Reporting to the VP, Digital Strategy amp; Experience, the Senior Manager, Digital Marketing amp; Analytics is a digital subject matter expert who partners effectively with stakeholders, Product Marketers, UX Designers and others across Aviso to drive performance of our digital marketing channels.
This role provides consulting support to product marketers, UX professionals and stakeholders in delivering digital marketing solutions and experiences that meet business needs while aligning with digital best practices. This consulting support is focused on digital analytics and optimization and search engine optimization (SEO).
Who you are:
- Service You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
- Execution You are committed to achieving your goals and to succeed. This includes focusing on getting things done, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
- Collaboration You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
- Leadership You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members
What your day looks like:
- Leads digital marketing analytics strategy and roadmap for digital analytics implementations across various digital properties (public websites, partner portals) and other digital marketing touchpoints (landing pages, email, SEO, social media, etc.); also includes maintaining a backlog of analytics enhancements requests and grooming this backlog in consultation with stakeholders
- Design, implement digital marketing analytics solutions including tagging/tracking, implementation, QA and smoke testing for Google Analytics, funnel tracking, email analytics, etc; Ensures that conversion funnels, goal and event tracking, etc. are tagged and delivering the necessary reporting to stakeholders
- Handle ongoing maintenance of analytics solutions and engage IT and other stakeholders as required for troubleshooting
- Contribute to the delivery of digital marketing insights and feed into the ongoing optimization and testing of marketing programs and campaigns to drive improved performance
- Support campaign tracking requirements including pixel and conversion, working in partnership with our digital media agency and internal stakeholders
- Collaborate with Development, Business Analytics, Business Intelligence and Legal to develop data capture strategies to meet measurement requirements and see these solutions through to successful delivery
- Stays current with industry trends and developments impacting digital analytics and optimization (third-party cookies, privacy, etc.)
- Champion and drive the expanded use of digital analytics within the organization and help to foster a data-driven and experimentation culture
- Maintains a strong understanding of the Aviso lines of business, marketing vendor relationships, business models and data flows related to marketing requirements
- Lead strategy, execution and performance of Search Engine Optimization (SEO) campaigns and programs for all lines of business across Aviso, subject