In this role, you'll be working to coordinate marketing efforts across many channels to make Evolving Web stand out as a leader in the design and development of Drupal-powered websites and applications for organizations all over North America. We are looking for an individual with great communication skills, a desire to engage with our customers, experience using content marketing to produce a coherent message, and experience using a range of marketing automation tools.
You’re creative, communicative, cool under pressure, entrepreneurial and have fantastic interpersonal and organizational skills. You should be a good presenter, and ensure that our brand reaches our audience across the right channels. This is a demanding and diverse role that includes a mix of creative, project coordination work.
Responsibilities
- Create and manage project plans for various marketing and training activities
- Create engaging text, image and video content
- Design social media posts to sustain readers’ curiosity and create a buzz around Evolving Web culture and services
- Track and interpret analytics to improve our marketing efforts
- Train co-workers to use social media in a cohesive and beneficial way
- Maintain contacts in Hubspot CRM
- Promote and find creative ways to reach the audience and interest them to participate and share their experience with us
- Use marketing automation tools to create ad funnels, direct traffic to landing pages, and improve conversions
- Track and manage growth experiments to drive new revenue growth opportunities
Requirements
- Excellent written and verbal communication skills in English
- Ability to gasp future trends in digital technologies and act proactively
- Commitment to customer service (internal and external)
- Strong ability to balance priorities and achieve results
- Strong project management abilities
Required Experience:
- 2+ years work experience in a marketing role
- Experience with online marketing strategies, social media platforms, CRM tools
- Experience with Google Analytics, keyword research, SEO best practices
- Content writing, editing and production
- Ability to gasp future trends in digital technologies and act proactively
- Creative and innovative thinker
- Outstanding communication skills, both written and verbal (Ideally in both French and English)
- Open to feedback from team members and clients
- Creative and curious, you're not afraid of learning new tools or responsibilities
- Strong team player, problem-solving, and organizational skills
Nice-to-Haves:
- Experience with Drupal content management systems (or Wordpress)
- French language
- Experience producing videos
- Strong freelance network
Benefits
- Grow your personal brand: present at conferences, write blog posts, and meet industry experts
- You will be part of a strong community where we participate in the open-source community, through contributions, community events, and trainings
- Work with dedicated people in a fun and friendly environment
- Build your personal brand! Many of our alumni have become very well known
- Enjoy Evolving Web company culture
- Be part of a rapidly growing team
- Health Insurance