Digital Specialist
Point Blank Creative, Canada
Job Description
POSITION SUMMARY
The Digital Specialist acts as the hands, eyes, and ears of clients’ online content and is responsible for building, implementing, and monitoring online content on a variety of platforms. The primary focus of this role is on paid media management, including Facebook/Instagram Ads, Google ads, Snapchat, DSPs and wherever we can reach our target audiences online. In addition to this, you’ll play a role supporting the team to deliver and produce organic social media content, New/Mode actions and mass emails sent via NationBuilder, ActionNetwork, EveryAction, and other CRMs. This position also assists with evaluating content performance and making recommendations for content optimization and works as part of an integrated paid media team, which handles large ad buys on both digital and traditional platforms.
A keen eye for detail, a love for data analysis and a familiarity of social media advertising platforms is a must, as is a base knowledge of HTML and familiarity with online content management systems. We’re after a digital native who can quickly adapt and understand new platforms and technologies.
You live and breathe campaigns, and are always looking to try new things to improve your work. You’re a self-starter who’s always pushing yourself and your colleagues, who brings enthusiasm (and a drive for perfection) to work every day.
This position can be based out of Toronto, Vancouver, Edmonton or Ottawa. Due to the current COVID-19 pandemic, we are working remotely.
We are currently looking for either a Junior Digital Specialist or a Digital Specialist.
WHO WE ARE
Founded in 2009, Point Blank Creative is a national full-service agency working to unleash the power of progressive movements by bringing together best practices in traditional advertising, digital, and community organizing. We work with movements and causes we care about, with a particular focus on the labour movement, electoral politics, health care, and issues of economic, social, and environmental justice.
Our team is an incredible group of progressives who have all chosen to work at Point Blank for the same reason it was founded: to help progressive organizations build effective tools, winning campaigns, and game-changing movements. We’re proud to say that our 40 staff hail from 8+ countries, speak 12+ languages, and over 60% identify as womenand we have gender parity and diverse sexual identities at every level of the agency.
We work and live on the unceded territory of the Algonquin Anishinaabe and Coast Salish peoples, as well as the Coast Salish territory of the Lk?n (Lekwungen)/Songhees, Esquimalt, WSÁNEC Nations, including the territories of the xmkym (Musqueam), Stó:lo, slílwta (Tsleil-Waututh), Swxwú7mesh (Squamish) Nations; in Treaty 6 territory, the traditional meeting ground and home for many Indigenous peoples, including Plains and Woodland Cree, Assiniboine, Saulteaux, Niitsitapi (Blackfoot), Métis, and Nakota Sioux peoples; in Treaty 13, the traditional territory of many nations including the Mississaugas of the Credit, the Anishinabewaki , the Chippewa, the Haudenosaunee and Huron-Wendat peoples, this land is also home to many diverse Indigenous, Inuit and Métis peoples.
Our work has been recognized in Canada and America. In 2020, our work received two Reed Awards for Best Canadian Online Video and Best International Online Video for CFNU’s Choose Care, Not Cuts, campaign. In 2018, our Game Over Christy ad was recognized as Best TV Ad at the Reed Awards in their Overall category (entries from Canada, US, and around the world). Point Blank’s founder, Nathan Lusignan, has also been recognized as one of BC’s Top Forty Under 40 entrepreneurs.
Requirements
ACCOUNTABILITIES
Junior Digital Specialist:
- Support Digital Specialists and Senior Digital Specialists, as assigned.
- Complete their training and work closely with more senior specialists to develop their skills.
- Support business development, sales and marketing as required.
- Deliver work that’s impactful, innovative and fun.
Digital Specialist:
- Direct small and medium projects, as assigned.
- Lead deliverables in their area of focus, as assigned.
- Support deliverable leads in their focus area, as assigned.
- Support business development, sales and marketing as required.
- Deliver work that’s impactful, innovative and fun.
- Assist in building and implementing digital ad campaigns, as required.
- Assist in the monitoring of active ad buys and drafting reports on performance of ad campaigns, as required.
- Assist in the publication and scheduling of organic social media content for clients, including the creation of content calendars, sc