Marketing Copywriter
Proforo, Canada

Copywriting at Proforo

You must be an adaptable, confident writer to succeed in this role. Versatility is required to speak to audiences of various sizes, from engaging broad audiences with advertising copy to helping extremely narrow audiences make decisions with email copy. You must be able to easily empathize with many different motivations, desires, and goals.

As this is marketing-focused writing, you must also have an iterative mindset and not be easily deterred by failure. You must be open to listening to the data and following insights in order to speak effectively to prospective customers.

Since Proforo is an early stage company, we’re seeking candidates who are excited about working on a small team where their work can have a big impact. You’ll be exposed to many aspects of the business and we want candidates who are excited to contribute to all areas.

While you will be expected to contribute to many areas of the business, your core role will include:

• Generating, revising, and optimizing advertising copy for various platforms that speak to the motivations, desires, and goals of prospective customers.
• Writing concise and insightful website copy tailored to the specific objectives of the page or tool.
• Crafting enticing emails, text messages, and notifications, as well as consistently monitoring empirical results to improve and tune the communications flow.
• Converting point form information into fleshed out marketing content, taking the form of email, eBooks, articles, social posts, or other web copy.
• Working with designers and developers as needed to refine the display of content.
• Developing templates and tone of voice for customer engagement and social sharing.

Requirements

Some skills and experiences will benefit your application for this role, such as:

• Work experience that demonstrates proficiency in writing digital advertising, email, or website content.
• Comfort with independent research and utilizing resources to guide writing for technical or industry-specific content.
• Past exposure to objective-driven marketing and the types of data used to analyze marketing performance.
• Existing familiarity with social media and customer engagement marketing.
• Experience working with external stakeholders in a client services or agency services context.
• Any experience in creative writing endeavours is a plus for this role.

Benefits

• Flat organizational structure. You’ll work directly with the founders of the company and will always have the opportunity to test and prove ideas you believe in.
• Employee stock option plan. Within the next 6 months we intend to establish our stock option plan and other financial perks like device and workspace budgets.
• Full employee benefits. Following a probationary period, you will have access to health benefits.
• Flexible work schedule. Our team is spread out across the country and works at varying hours depending on their preferences and their time zone.
• No vacation limits. Keep up with what’s on your plate and we won’t stop you from taking time off!
• Choose where you work. Our team is currently fully remote, but we will likely have a combination office/studio somewhere in Toronto within the next year. Once we acquire a space, we’ll be a hybrid of remote and in-person work.
• Fun is mandatory. We play casual online games together on Friday afternoons. It’s a blast.

Job Rewards and Benefits