Social Media Content Coordinator
BURNCO Rock Products Ltd., Canada
Job Description
Since 1912, BURNCO has been supplying aggregate construction materials as a successful, family-run business based in Calgary. Over the last 108 years we have embraced innovative technology and new marketplaces while always maintaining the vision and values that were first introduced by our founder, James F. Burns. Today we continue our unwavering commitment to safety, our renewed focus on family leadership and our steady, dependable growth into the future. We look forward to having you join us on that journey.
The Social Media Content Coordinator (SMCC) is a confident, social media savvy team player with a sense of humor and marketing flair who will primarily be responsible for building and managing BURNCO’s social media strategies and infrastructure. The successful candidate will be responsible for generating engaging and relevant social-media-based content. Using their knowledge of the various platforms, the SMCC will work closely with internal business leaders to drive effective campaigns and increase social media traffic. You will be working on average 30 hours per week to start, with the possibility of full time in the future.
What You Will Be Doing
- Primary focus on coordinating Inbound campaigns, creation of content calendars; establishing workflow of creation, editing and publishing of content for social media and managing influencer outreach
- Develop comprehensive community engagement strategies to foster social channel growth and engagement, Build relationships with key social influencers
- Issue media releases as required
- Brainstorm, research and help create/edit content for social channels, predominantly in the form of web content, advertising, monthly marketing blog posts, articles, white papers, and social posts
- Proactively propose and execute innovative strategies to engage our audiences, grow channels and bolster consumer brand perception
- May be asked to design and execute external/internal marketing efforts to ensure consistent messaging across various media channels is maintained
- Assigning, editing, and producing marketing collaterals such as videos, lead magnets, brochures and website if required
- Partner with Sales teams to create compelling product and category stories to expand on identified trends, markets and increase new sales. Preparation of selling decks and materials to support sales efforts for both commercial and residential markets.
Requirements
What We Would Like From You
- Ideal candidate will have 3+ years experience (personal or professional) with online communities, forums, and social media platforms with a minimum of 1 year experience in either an Assistant, Coordinator, or equivalent community/social/marketing role
- Candidate must have their finger on the pulse of the digital marketing world (social marketing and content in particular) key events, world news, hot topic items and industry/brand topics
- Ability to manage multiple projects, both internally and externally, at once
- Strong knowledge and experience with all key social media platforms and the use of social media management tools
- Experience working with Adobe’s Creative Cloud namely Photoshop, InDesign and Illustrator would be considered an asset
- Candidate should be able to handle duties and thrive in a fast-paced, challenging but fun environment
- Excellent time management and planning abilities
- From time-to-time, remain on-call 24/7 and/or able to work on weekends, including holidays for key social posts/responses
- Familiarity and/or experience with SEO optimization would be an asset
- Facebook Blueprint Certification
- Google Adword Certification as well as experience with Google business offerings