Solution Marketing Manager
Altus Assessments, Canada

Our Purpose:

We are here to create a world served by exceptional professionals. Our products (Casper, Snapshot, and Duet) help higher education institutions to look beyond book smarts, seeing a clearer, more holistic view of applicants. It’s used by 360+ academic partners in Canada, the US, Australia (and growing!) with 150,000+ applicants taking the test each year, and covers 90% of all US medical school applicants. We also host the Admissions Summit, an annual 2-day conference, and power the Alo Grant, an annual $100,000 research fund.

Your Role:

This is a full-time role reporting to the Director of Product Marketing. We are a remote-first company but will return to a limited office presence post-Covid to accommodate employees that want/need an office.

You will:

• Serve as SME/thought leader for the vertical internally
• Calculate TAM and present market evaluation for internal stakeholder alignment
• Conduct market and customer research to scope market opportunities, define target personas, buying processes and identify additional needs
• Leverage data to define and address high-value market segments with tailored messaging, positioning and campaigns
• Collaborate with sales to take existing products and solutions into new segments, and with product management to develop and pilot new products
• Work with PMM to develop go-to-market strategies, initiate marketing and sales campaigns, test new channels, develop and test pricing and messaging, and much more
• Be curious and have a scrappy "roll up your sleeves" approach to work

In 12 months:

• You will have used your knowledge and intimate understanding of our customers and their needs to inform the expansion within the health sciences vertical
• You will be a source of new ideas around strategy for product-led growth
• You will be known as a champion of cross-functional meetings and workshops that drive collaboration and proper prioritization of marketing activities
• You will have a proven and trusted blueprint for addressing new market segments
• You will be known as a subject matter expert to our team and external partners who also view you as curious, caring, and driven to solve complex problems using smart marketing initiatives
• You will have shown that you are a superstar at analyzing a potential market, driving forward marketing plans, and identifying pain points where Altus can fit

Requirements

You have:

• 2+ years of marketing experience, ideally product marketing
• Demonstrated ability in market research, ideally new market discovery
• Proven ability to create messaging, positioning and GTM strategies
• Some background in B2B or B2C marketing is an asset
• Bonus if you have experience working in, selling or marketing into higher education admissions
• Highly organized, strong analytical ability, and outstanding written and oral communication skills
• Comfort in a fast-paced, entrepreneurial, start-up environment
• A genuine interest in and curiosity about Edtech

What we expect from a Mission, Values, amp; Culture perspective:

• Able to live our core values of Caring, Curious, and Driven to help us attain our goal of creating a world full of exceptional professionals
• We need someone who is a self-starter, highly curious about how the business works, and able to help us focus where it counts
• Has loosely held, strong opinions - knows why they want what they want, but is also abundantly humble, can be wrong, and wants to seek out the best solution, no matter the source; the cou

Job Rewards and Benefits