Segment Marketing Manager - North America
Genetec, Canada
Job Description
Do you have a knack for building demand generating marketing campaigns? Do you live to strategize, create and execute multi-faceted initiatives that convert? If so, we have the perfect job for you!
Genetec is searching for a Segment Marketing Manager to join its all-star Americas Marketing team. In this role you will do it all in terms of campaign development and management - plan and oversee the development and execution of segment marketing initiatives across North America. You will report into the Head of Segment Marketing and collaborate with a team who is known to push the boundaries of marketing, and thrive in an environment where it is encouraged to take risks, try new things and leave no channel or tactic unturned in order to help achieve goals and targets!
What your day will look like:- Develop and execute marketing strategies and plans to drive awareness and achieve engagement goals with end users and channel partners
- Collaborate with the extended marketing team and sales stakeholders throughout the company
- Build, support and deliver an integrated go-to-market plan for the Signature Brands market segment which includes Retail, Banking and Cannabis industries
- Manage kick off-of campaigns, set timelines amp; expectations for completion of tactics, and provide regular updates to leadership, track results and ROI
- Identify, develop and execute marketing programs that drive customer engagement, activation and conversion. This includes, lead generation, nurturing and management, customer awareness and retention campaigns, social media campaigns, industry association evangelism
- Minimum 8 years experience managing multi-channel, B2B marketing programs, preferably targeting enterprise level accounts
- Must have hands on experience building integrated marketing plans and managing marketing campaigns and tactics to completion
- Marketing generalist skill set with experience in mixing both traditional and digital marketing tactics to execute successful campaigns
- B2B marketing experience in the physical security industry strongly preferred
- Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development
- Strong project management, analytical and collaborative skills
- A self-starter that can work within a collaborative team and has the ability to influence results without direct management authority
- Creative thinker that can adapt to new marketing strategies and tactics
- Superior verbal and written communication skills, in English
- Attractive compensation package
- Training Tuition Reimbursement Program
- Subsidized meals in our amazing Bistro (Les Cordons Bleus)/Virtual cooking classes
- Work-life balance with a flexible working schedule
- Free, unlimited coffee
- Private, free parking for all employees
- Onsite fitness facility with personal trainer/Virtual exercise classes
Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture
Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.