Experienced Digital Marketing Manager

Experienced Digital Marketing Manager
Genetec, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
May 5, 2021
Last Date
Jun 5, 2021
Location(s)

Job Description

The team:

Genetec is taking its digital data game to the next level. As part of this evolution, we’ve created a dedicated team that will focus more deeply on website enhancements, website performance and visitor activity to enhance the online experience. New tools such as our Bloomreach headless CMS, an embedded personalization module, and Elastic App advanced site search, coupled with Google’s library of tools are fueling our growth.

The Digital Marketing Manager will be a core member of marketing operations team that will help us enhance the website and grow our existing web analytics, performance optimization, and personalization practice. This strategic role will leverage insights from various sources to influence online behavior, as well as drive decision-making, digital innovation, and marketing excellence.

What your day will look like:
  • Develop our yearly website goals amp; strategy focused on traffic growth, audience acquisition, lead generation, visitor interaction, and lead all performance tracking and optimization activities
  • Lead digital data amp; segmentation analytics, performance monitoring, and optimization, and own all digital data reporting amp; analysis (Google Analytics, Data Studio, BigQuery and Microsoft PowerBI)
  • Oversee our tag management strategy and tools, and the integration with our own tags and those of our 3rd party platforms
  • Drive optimization of the website and landing pages, campaign and email landing pages based on performance objectives
  • Own in-site search strategy for the website, monitor performance and search patterns, and deliver a curated experience through relevance tuning
  • Lead the website personalization strategy tied to the buyer journey, and drive greater value for visitors
About you:

You are someone who naturally seeks to understand our goals and are then able to define the future-state and the strategy to help get us there. At the same time, you are just as comfortable with jumping right into our various digital tools to get the job done. You’re Google-certified, love analytics, and your default approach is to collaborate with your peers and coach.

  • 5+ years of digital experience and analytics with a proven track record in digital marketing
  • Understanding of website technologies, analytics amp; visitor scoring, including defining the appropriate analytics to measure, evaluate and report against goals amp; objectives
  • Hands-on operational experience with Google Analytics (GA), Data Studio, Google Tag Manager (GTM) (ideally, you have all your Google certifications or you’re open to getting certified as needed)
  • Understanding and/or practical experience with web CMS, marketing automation, lead management, nurturing scoring, and conversion
  • Good written amp; verbal communications; English mandatory, second language an asset
Great if you have:
  • Hands-on experience with one or more of the following platforms:
    • Web Content Management System (CMS), eg. Adobe experience manager
    • Analytics amp; Data Visualization platforms, eg. Microsoft Power BI or Tableau
    • Marketing Automation Platforms (MAP), eg. Marketo, Pardot or other
    • Customer Relationship Management (CRM), eg. Salesforce or Microsoft Dynamics CRM
    • Interactive online experience tools, eg. Ion interactive or SnapApp
Let's talk perks!
  • Attractive compensation package
  • Training Tuition Reimbursement Program
  • Subsidized meals in our amazing Bistro (Les Cordons Bleus)/Virtual cooking classes
  • Work-life balance with a flexible working schedule
  • Free, unlimited coffee
  • Private, free parking for all employees
  • Onsite fitness facility with personal trainer/Virtual exercise classes

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Job Specification

Job Rewards and Benefits

Genetec

Information Technology and Services - Montreal, Canada
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