Marketing Program Manager

Marketing Program Manager
Rapid Novor, Canada

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
May 8, 2021
Last Date
Jun 8, 2021
Location(s)

Job Description

You are a results-oriented Marketing professional with a proven track-record, elite skills, and working knowledge of marketing tools and technology. Even better, you have mastered the science of positioning, the art of copywriting and the logic of campaign management. You balance a keen eye for creative with ruthless pursuit of performance measurement.

This is your opportunity to make an impact in a biotechnology services and technology company that is making world-leading breakthroughs with antibodies at a time when antibodies are in the global spotlight. This is your chance to evolve the marketing function and potentially lead it to the next level.


As part of a small but rapidly-growing operation, you will be the primary driver of Marketing. You will prioritize amp; execute a broad range of marketing activities, drawing on the support of vendors, contractors, and colleagues as needed:

· Campaign management - Lead generation and demand generation campaign management for the company's antibody protein sequencing services

· Email marketing - promoting events and content, monthly news, supporting SDR

· Event management coordinating the company’s participation in conferences and tradeshows

· Webinar management creating content and landing pages, coordinating with 3rd parties (e.g. customers, guest speakers), promoting the event

· Content creation writing website copy, authoring blog articles, coordinating and copy-editing scientific posters and technical whitepapers

· Website management - posting content and updates, creating new pages as needed

· Visual asset production create basic imagery (e.g. social media imagery, event banners) and coordinate with a graphic designer for larger projects

· SEO management working with an SEO vendor

· Digital Advertising - maintain Google AdWords, social media ads, advertorial

· Social media - Maintain company's social media presence and coordinate PR

· Sales enablement creating sell sheets and presentation templates

· Case studies - working directly with customers to generate case studies and testimonials

· Referral marketing managing a referral program and engaging with influencers online

· Partner marketing coordinating co-marketing efforts

Requirements

5+ years of B2B marketing experience

· Post-secondary degree and formal training in marketing

· Demonstrated track record of measurable results

· Prior experience creating and managing digital advertising campaigns

· Prior experience managing contact lists and email marketing

· Strong organizational skills, as demonstrated by prior experience in campaign planning, or project mgmt and/or vendor mgmt

· Excellent copy writing skills

It would be a benefit if you also had:

· Science background or knowledge of the related industries (CRO, biotech, pharmaceutical) to understand the customers

· Previous experience in an entrepreneurial, dynamic environment

· Experience with Hubspot, Zoom webinars, Slack, G-Suite,

· Intermediate to advanced skills in marketing metrics and data analysis

· Intermediate to advanced skills in Excel or spreadsheets for marketing purposes

· Self-starter, results oriented, extremely tenacious

· Positive attitude with a desire to succeed

· Prior experience managing/maintaining a wordpress website (coding experience not required)

· Basic skills on image manipulation in Adobe Illustrator, Photoshop or similar

Benefits

Rapid Novor Inc is a Waterloo, Ontario based start up biotech company dedicated to developing unparalleled analytical technologies to significantly improve early-stage drug research and development in the bio-pharmaceutical sector. Specializing in the field of mass spectrometry-based proteomics, the Rapid Novor team provides antibody protein sequencing solutions to researchers in pharmaceutical companies, contract research organizations and academic research institutions around the globe. We efficiently deliver accurate, comprehensive results, allowing researchers to rapidly make decisions that move their science forward.

We offer a fun, dynamic work environment, with a full range of health/medical/dental/vision/drug/EAP coverage, paid by the company, along with the chance to work side-by-side with some of the sharpest minds in the field!

Job Specification

Job Rewards and Benefits

Rapid Novor

Information Technology and Services - Kitchener, Ontario, Canada
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