Digital Marketing Manager (Automation)
Genetec, Canada

* Head Office is located in Montreal but other locations can be Ottawa or Toronto*

As a core member of our Digital Marketing operations team, the Digital Marketing Manager will work closely with key stakeholders across Genetec Marketing to lead our marketing automation practice. Reporting to the Senior Manager of Digital Marketing, you will be a key player in activities that cover the spectrum of marketing automation activities: campaign configuration, lead management, nurturing, scoring, conversion, and reporting.

You will be our in-house marketing automation expert, guiding your peers around the world, coordinating the work of various digital agencies and freelancers, and more.

• Owns the marketing automation practice: vision amp; strategy, processes, documentation, best practices and training
• Own lead lifecycle management, nurturing, and scoring in our Marketo marketing automation platform
• Collaborate with your stakeholders to build innovative campaigns, manage incoming requests to create emails and campaign landing pages, develop A/B testing approach, and monitor campaign performance
• Optimize campaigns alongside key stakeholders such as the Demand Generation, Product Marketing and Industry Marketing teams
• Work alongside other Digital, CRM Marketing, and data teams to consolidate and connect our data and metrics
• Help with the management of leads and data quality in Marketo and/or the CRM

You are someone who is on the road to becoming a digital marketing expert and always eager to work with the latest digital tools such as the Marketo Marketing Automation Platform (MAP) and Bloomreach headless web Content Management System (CMS) to name a few.

You are naturally curious and always looking to learn new things, but you are just as comfortable with jumping right into our various digital tools to get the job done. Your default approach is to collaborate with others, and you’re always looking to drive projects to the finish line with a proactive mindset.

• 5+ years of digital experience with a proven track record in digital marketing
• Hands-on email marketing experience with a marketing automation platform or MAP (eg. Marketo, HubSpot, Pardot or equivalent) or email marketing platform (eg. MailChimp, or equivalent)
• Deep understanding of lead management, lead scoring and nurturing
• 2+ years experience managing campaign execution across multiple channels, building campaign landing pages, defining nurturing and scoring mechanisms
• Strong written amp; verbal communications; English mandatory, second language an asset

• Marketo Certification or equivalent
• Experience working with external digital agencies amp; freelancers
• Understanding or hands-on experience in
  • A/B testing for both email campaigns and web pages
  • Audience segmentation, the marketing funnel, and campaign management
  • Account Based Marketing (ABM)
  • CRM lead management
• Previously worked with on or more of the following platforms:
  • Customer Relationship Management (CRM), eg. Microsoft Dynamics 365 CRM or Salesforce
  • Analytics amp; Data Visualization platforms, eg. Microsoft Power BI or Tableau
  • Comfortable working with project and task management tools WRIKE (or similar such as Asana/Trello)

• Attractive compensation package
• Work-life balance
• Flexible working schedule
• RRSP match
• Virtual cooking classes
• Virtual exercise classes

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Job Rewards and Benefits