Director of Marketing
SPLICE Software, Canada
Job Description
Who we are:
SPLICESoftware believes in connections. We enable our clients to connect with their customers, we stay connected to the industries we serve, andmost importantlywe operate our company with a focus on keeping our team membersaka SPLICErsconnected; to each other, to our executive team, and their work.
How do we do that? First, we Pulse Check Frequently so that every team member is kept informed about what the company is doing. Second, we Measure What Matters to ensure we always know how the company is doing. Third, we focus on Catching People Doing What’s Right because having the right people doing great work differentiates us in the market. Fourth, we Passionately Serve our Clients by asking better questions and then under-promising and over-delivering. And finally, we Continue to Perfect our Craft because we believe it can be better!
We work hard, we work together, and we recognize and reward success. It’s what’s gotten us recognized as one of Alberta’s Best Workplaces.
If that sounds like a culture in which you’d thrive, our company is seeking an energetic newSPLICEr to join the team as our Director of Marketing.
Who you are:
You are an energetic person with a strong foundation in marketing and leadership. You aren’t afraid to dive in and get your hands dirty. You lead by example and delegate with ease. You like to be challenged, and you thrive on your work getting results.
While we seek the ideal person as described below, we at SPLICE believe that skills can be taught, but the right attitude and energy are essential to success. SPLICErs are a unique breed, and we love to find strong performers who fit our culture. With that in mind
Requirements
In this role, you will:
- Develop and implement a marketing strategy that delivers on the SPLICE’s brand promise, ensuring a consistent and clear message and achieves corporate objectives of awareness, recognition and revenue growth. This includes, but is not limited to:
- Creation and management of the Marketing Budget and KPIs
- Management and execution of the product and corporate branded collateral
- Analysis and researching of new advertising options
- Full management of the SPLICE Buying Process (lead nurture program) and management of the Marketing Automation of which it consists.
- Participate in all strategic planning, business planning and performance assessment activities related to the Marketing KPI’s.
- Recruit, manage and retain qualified staff and recommend/implement staff development initiatives for each direct report.
- Manage the day to day operations of the Marketing department, including managing the daily productivity of all staff and ensuring that they have the tools to do their jobs
- Management of the CRM amp; Marketing Automation system (Hubspot)
The ideal person will have some experience in:
- Marketing, preferably in a Business-to-Business environment. Retail, Insurance or Financial Service experience an asset
- Leadership, ability to relate to and gain the trust of clients and team members. You are a ‘hands-on’ kind of manager.
- Project Management, preferably using a collaboration tool like Asana and with the ability to handle multiple projects simultaneously while meeting deadlines
- Database Management, ideally with both CRM and Marketing Automation systems. You know how to get the most out of a tool. (Experience in Hubspot a huge asset)
The ideal person will also possess:
- A degree in Marketing or related field, or equivalent experience
- Pre-Sales Experience
- Excellent communication skills, both written and oral and attention to detail
- Strong interpersonal skills, with the proven ability to work effectively with all levels of management, team members, and outside partners
- Openness to learning new tools and technologies
- The abilities to be self-motivated, detail-oriented, process-driven and able to prioritize in a fast-paced and dynamic environment
About SPLICE:
SPLICE Software is in the business of driving REAL conversations with customers for insurers, financial institutions, retailers, and healthcare providers. Our Data-Driven Dialogs enables our clients to send automated messages triggered by their syste