Senior Manager, Digital Wealth Marketing
Aviso Wealth, Canada
Job Description
Aviso Wealth:
At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.
The Opportunity:
We’re looking for a Senior Manager, Digital Wealth Marketing to join our Marketing, Communications and Digital Experience team.
Reporting to the Digital Wealth Marketing Director, the Senior Manager, Digital Wealth Marketing is the Team’s program owner responsible for program management through agile practices. This role is also responsible for the development and execution of shareable content across multiple channels, and B2B partner marketing programs.
Working in partnership with the Digital Wealth Marketing Director, you will contribute to and support our B2B marketing strategy to strengthen our relationship with our Credit Union, National and Affiliate partners to drive growth in this channel.
In terms of personal characteristics, the ideal candidate is a self-starter who takes initiative and thrives in a growing/evolving environment. Someone who is a strong program and project manager with proven expertise and a passion for quality execution. As an evolving and growing business, there is an expectation that the incumbent will be hands on in the business and therefore equally involved with development and execution.
Who you are:
- Service You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
- Execution You are committed to achieving your goals and to succeed. This includes focusing on getting things done, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
- Collaboration You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
- Leadership You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members
What your day looks like:
Agile program management
- Work with internal and external stakeholders to analyze needs and align the marketing roadmap to the strategic goals of the Digital Wealth business line
- Owns the marketing roadmap in partnership with the Digital Wealth Marketing Directors
- Develop scope and define backlog items (epics/features/user stories) that guide the agile marketing team
- Solve problems, make recommendations, and complete trade-off analysis to stay on track towards marketing deliverable commitments
- Assess value, develop cases, and prioritize stories, epics, and themes to ensure work focuses on those with maximum value aligned to the marketing and business strategy
- Develop and maintain an appropriately prioritized backlog of user stories for implementation
- Act as an ambassador for marketing internally and externally and as the primary contact for queries related to the marketing activities
- Collaborate with stakeholders to understand project background, key objectives, key messaging, and insights to write comprehensive project, creative, and media briefs
- Develop detailed briefs so they are clearly understood by all internal and external stakeholders
- Understand and track our competitor’s advertising and media trends and provide insights and analysis to senior leadership
- Increase the organization’s understanding of Agile and Lean practices
Content lead
- Work in close partnership with the Digital Wealth Marketing Director to build content and channel marketing