Content Marketing Manager, Wealthsimple Work (Maternity Leave Coverage)
Wealthsimple, Canada

Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. We're the company behind some of Canada's leading digital financial products, and are growing faster than ever.
Our team is reimagining what it means to manage your money. Smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas not ego. We're looking for talented people who love a fast-paced environment, and want to ship often and make an impact with groundbreaking ideas.
We’re a remote-first team and output is more important than face time, so where you choose to work is up to you as long as you have internet access, you can work from anywhere in Canada. Be a part of our Canadian success story and help shape the financial future of millions join us! Read our Culture Manual and learn more about how we work.
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.
About the team:Wealthsimple Work is a modern group retirement savings plan that makes it easy for companies to offer financial wellness benefits that employees will actually use. Originally built for our own people, Wealthsimple Work uses our award-winning Invest platform to deliver a fully digital experience, with lower fees and more inclusive options for employees, and dedicated support for employers. Plus, our simple admin portal lets employers manage employees and plans with just a few clicks.
We’re in the early stages of finding our product-market fit and are looking for a Content Marketing Manager to join our team, taking our initial learnings and strategy to the next level. This is a 12-month maternity leave coverage from February 2022 until February 2023.In this role, you’ll have the opportunity to:

• Collaborate with Marketing and Growth teams to develop lead-generation tactics and campaigns, developing content that helps us win and stand out in our market
• Get creative with format, medium, and style, leveraging your strengths to bring our communications to life
• Combine analytics with the creative process to ensure we are creating content that meets our objectives
• Work with Sales and Product teams to showcase our improvements and developments to our offering
• Work with third parties including PR/Media, and online communities to share the Wealthsimple Work story
• Design, bring to life, and refine the onboarding experience for new Group RRSP clients
• Define and execute the customer lifecycle journey for our employer prospects as we nurture them into clients
• Develop support materials to make our product easier to navigate for both Admins and Employees
• See direct impact of your work on a growing and developing product

We’re looking for someone who:

• Brings experience in Content Marketing, preferably in a high-growth start up or financial industry
• Has experience in various content formats including written (long- and short-form), video, audio, sponsored content, PR, social, PPT etc.
• Has experience in the full end-to-end process of content production having worked with freelancers, agencies, and other third-party vendors to produce finished products
• Has a strong understanding of technical requirements of content deployment (Email delivery, SEO, Metadata, Accessibility standards, etc.)
• Is a self-starter that can develop a complex topic into simplified, impactful content
• Spots the opportunity to improve communications and streamline processes through content delivery
• Has strong communication skills with keen attention to detail
• Has a demonstrated track record of performance-related content development with measurable results

In your application submission, please include:- your resume - a portfolio or examples of your previous work