About HiMama and Our Mission:HiMama is improving learning outcomes for children aged zero to five. We are a social purpose business and certified B Corporation that connects families with the early childhood professionals who serve them. Our goal is to empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with, while educating parents about the importance of their work. If you are excited about being part of a high-growth tech company focused on making a difference in a highly impactful industry, HiMama is the place for you!
We are looking for an experienced and driven Senior Manager, Demand Generation to join our marketing team as we pursue rapid expansion across North America and abroad. Ideal candidates enjoy leading teams, connecting with people and have a tendency to excel in whatever they do. They will be keen to take on a challenge and be looking to take their management career to the next level.
The Marketing Team:Fresh off a groundbreaking $70M Series B fundraise, we are scaling our demand generation team within Marketing to create a vibrant brand, drive awareness and boost performance. Reporting directly to the Director, Demand Generation you'll be a critical leader of the Demand Gen team, helping to bring in leads, MQLs, and new users across a wide range of channels, turning them into happy customers, and finding new ways to support and engage them with HiMama’s products and communities. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead and bring complex projects to fruition. You will join a talented team that is motivated, knowledgeable and care deeply about the HiMama brand, customers and partners.What You'll Be Doing:
- Lead and coach Demand Gen team members to meet KPIs and targets, enabling their success and providing guidance on activities and projects
- Manage paid programming and marketing automation programs to generate leads, accelerate opportunities, and manage automation workflows
- Steer and spearhead multiple complex projects on the go, and in close collaboration with other Marketing and Revenue functions
- Serve as point of contact with the rest of Marketing Team and the company on campaign performance results, insights, and more
- Develop and implement omnichannel nurture programs to engage leads in every step of the funnel and customer lifecycle
- Manage strategy and implementation for website conversion, program optimization and other digital marketing programs
- Strategize and optimize multi-channel marketing programs aimed at converting MQLs into SQLs, nurturing prospects, winning back lost opportunities, and educating and upselling customers
- Run A/B tests to optimize program performance, report on results, and share insights with the team
- Work with Marketing and Product to create, test, iterate new ways of reaching prospective customers, as well as new paths for prospective customers to learn about the HiMama product
- Collaborate and work closely with Content Marketing to ideate and prioritize production and release of content that will help you hit your lead engagement and lead conversion targets
- Write and edit compelling product and marketing copy that best position our marketing materials to convert target customers
- Work with web designers and developers to ensure landing pages for your programs are optimized for conversion
- Collaborate closely with Revenue Operations to create/manage workflows for campaign tracking and CRM field updates
What We're Looking For:
- 5-8 years of experience managing lead generation and content marketing campaigns
- 3+ years of people management experience
- Experience leading teams and project squads to deliver on cross-functional initiatives
- Experience in a fast-growing B2B SaaS company
- Cross-functional and collaborative across Marketing functions, as well as with other Revenue teams (Sales, Customer Success)
- Experience working with marketing automation software such as Marketo, Hubspot, Eloqua, Pardot (we’re a Marketo shop here, but obviously all these systems are similar!)
- Experience building multichannel nurture programs to turn leads into MQLs and SQLs
- Experience with optimizing landing pages and A/B testing (Optimizely, VWO, Google Optimize)
- Demonstrated experience of driving conversions through digital marketing campaigns
- Experience collaborating with content marketing to build a strategy to convert leads
- Experience running digital marketing analytics and reports
- Strong analytical skills and data-driven thinking
- Strong interest in writing product/marketing copy and contributing to content marketing
- Up-to-date with the latest trends and practices in demand generati