The Company
Nelson is Canada’s leading K-12 educational publisher and has served the education community for over a century. The organization exists to reimagine learning solutions that empower student and educator success. Nelson dedicates its business efforts to the creation of world class, innovative solutions that support educators and foster learning experiences to meet the individualized needs of every student. At the core of Nelson’s mission, is a strong belief and firm commitment to equity and access to education for all students.
The Position
You would be an integral member of Edwin team, in which you would help fuel our digital marketing and demand generation efforts. If you have experience using paid search, social media, and e-commerce/CRM platforms, to identify, engage, nurture, and convert customers - we want you on our team.
Requirements
Duties and Responsibilities
- Demand Gen - Develop, monitor and optimize customer acquisition and conversion strategy to meet online sales objectives. Manage, track and optimize email communications to maintain customer relationships and maximize acquisition funnel.
- Ad Optimization Assist in optimization of paid ads across social, search, amp; display channels to efforts to maximize customer engagement, while reducing cost-per-acquisition.
- Content - Create content for varying channels and tools including social media, websites, headlines, sales, and marketing collaterals to support customer acquisition goals.
- Reporting amp; Analytics Create performance reporting environment, set up automated reporting dashboards, customer acquisition funnels, and ad-hoc reports as needed. Monitor analytical performance of campaigns in efforts to optimize customer acquisition amp; conversion activities.
Experience and Education
- Minimum 3-5 years in a similar role (SaaS experience a plus)
- Multi-channel digital marketing experience working with paid media, e-commerce, seo, social media.
- Understanding and experience working with Google Analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics required.
- Data driven, process and KPI oriented mentality. Able to regularly hit targets
- Experience using a CRM to manage customer information.
- Superior verbal and written communication skills
- Organized multi-tasker, capable of managing multiple projects.
- Marketing automation experience is an asset