About 24-7 Intouch
24-7 Intouch is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world’s biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through actionable insights and analytics.
For more on our culture, follow the link to Our Story - https://youtu.be/a6CvsUKYN8g
About the Job
We’re seeking a strategic marketer to join our Demand Generation Team. The Senior Manager of Demand Generation will lead our demand generation strategy to develop a sustainable pipeline of high potential prospects. This is a highly visible and critical role within our organization and will have a direct impact on the growth of 24-7 Intouch.
As Senior Manager of Demand Generation, You Will
- Lead the demand generation pipeline by targeting high growth companies through awareness to consideration campaigns in various channels (i.e. digital advertising, email, event, conferences etc)
- Develop and manage yearly and ongoing demand generation strategies, targeting specific industries and prospects, through content strategies and acquisition channels (i.e. types and platforms such as Linkedin, Google, Adroll and Demand base)
- Develop campaign strategies from concept (list targets, behavioral targets) to execution, optimization (i.e AB testing) and performance management (ROI, cost per acquisition, MQL counts)
- Leverage data from multiple sources (i.e. Marketing tools: Salesforce and Hubspot platforms, Operational performance, etc) to uncover insights, inform new strategies, optimize campaign performance and recommend new channels and new technologies as required
- Manage and distribute the demand generation performance dashboard highlighting status, next steps and future outlook and optimizations
- Create and monitor project timelines, people, and quality; to meet and exceed deadlines and deliverables of multiple projects simultaneously
- Collaborate with cross-functional teams to drive success
- Work closely with Branding amp; Communications to develop content, asset creation and website optimization
- Assist the Product and Brand team in developing new products, services and solutions
- Collaborate with the Growth team to transition MQL through the balance of the pipeline
Requirements
As Senior Manager of Demand Generations, You Have
- A post-secondary diploma or degree in marketing or relevant experience
- 6+ years of experience in digital marketing, marketing automation, and/or account-based marketing
- Copywriting experience is considered an asset
- Proven track record of launching and optimizing targeted digital advertising campaigns
- General knowledge and understanding of BPO and/or Saas is an asset
- Experience working in Hubspot or an equivalent marketing automation platform
24-7 Intouch provides Equal Employment Opportunities in accordance with all provincial and federal laws. 24-7 Intouch is committed to ensuring equality of opportunity in all aspects of employment and does not discriminate based on protected characteristics.
24-7 Intouch is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please let us know.
By signing this application, the applicant consents to 24-7 Intouch collecting, using and retaining his\her personal information for purposes relating to the application process and if hired, the employment relationship.
Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.