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Demand Generation Manager
Mistplay, Canada
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Aug 27, 2022
Last Date
Sep 27, 2022
Location(s)
Job Description
Since 2015, Mistplay has established itself as one of the new-age leaders in mobile advertising. We’re known best for creating the #1 Loyalty Program for mobile gamers with over 16 million users and counting. Our passion to innovate drives our growth across the industry with the constant development of new powerful ad tech tools, apps, and the recent launch of a publishing division for mobile games.
We’re proud of the accomplishments our teams have achieved so far and our goal is to keep climbing higher. The AppsFlyer Performance Index ranked Mistplay as the 5th best global media source on the IAP Index along with top ranks in retention and IAA categories. Mistplay has also been recognized by Singular as an industry leader for high ROI and low fraud.
Mobile marketing is constantly evolving and Mistplay is looking for the brightest minds around the world to join us as we pioneer the industry together!
*la version française de ce document arrivebientôt
The Demand Generation Manager is a critical role working at the intersection of Mistplay’s marketing and sales organizations, to supercharge B2B growth for Mistplay’s services and products. The position’s main objective is to develop and manage data-driven initiatives spanning lead generation and ABM, lead nurturing, and marketing automation to acquire new clients and ultimately drive revenue for the company.You will report to the Director of Marketing and collaborate closely with the rest of the marketing department, sales team, and other stakeholders.What You'll Be Doing:- Plan amp; execute omnichannel marketing to drive qualified leads for the sales team.
- Launch amp; optimize targeted paid media campaigns across various digital channels.
- Drive additional awareness through marketing events and other innovative strategies.
- Develop, engage, and re-target specific customer profiles based on business goals.
- Collaborate with the sales and marketing teams to align on full-funnel strategies to drive demand into the sales pipeline.
- Monitor and report performance of direct and indirect impact of demand gen on sales pipeline performance on a regular cadence to company stakeholders.
What We're Looking For:- 3+ years of experience in demand generation, performance marketing, or a related role.
- Proven track record of growing qualified B2B leads for a brand or product.
- Expertise in campaign management and leveraging marketing automation tools.
- Ability to make informed data-driven decisions based on performance insights.
- Strong analytical problem-solving skills, and a data-driven mindset.
- Strong communication skills.
- Excellent interpersonal skills, a knack for creativity.
- Knowledge of the mobile gaming industry or ad-tech is a plus.
We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.
Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Think you have what it takes? We'd love to meet you!
*Nous nous efforçons de rendre notre atmosphère de travail aussi accueillante et amusante que possible! Travailler chez Mistplay comporte toute une série d'avantages que nous avons adoptés en mode virtuel comme en mode présentiel: déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.Vous pensez que vous avez le profil requis? Nous serions ravis de vous rencontrer!
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Mistplay
Information Technology and Services - Seoul, South Korea