Senior Digital Marketing Manager (Remote)
Evolving Web, Canada
Job Description
If you live and breathe analytics, marketing data and technology, we want to talk to you. We are looking for a Senior Digital Marketing Manager to develop, implement, analyze and optimize our digital presence and our client projects. You have a strong grasp of analytics and the latest marketing tools, including SEO/SEM best practices. You are a strong presenter and have experience in making sure that brand presence reaches appropriate audiences across the right channels.
What does a Senior Digital Marketing Manager do?
In this role, you'll be working with our Marketing Director to help lead our marketing efforts across many channels, making Evolving Web stand out as a leader in the design and development of websites and applications for organizations all over North America - and expanding in the US market. We are looking for someone with strong communication skills, a desire to engage with our customers, experience using content marketing to produce a coherent message across platforms, and experience using a range of marketing automation tools. You may also be responsible for managing part of the Marketing team.
This is a demanding and diverse role that includes a mix of creative project coordination work. Every day will look a bit different, but expect to:
Requirements
- Produce technical and content audits including keyword research and search engines
- Analyze digital marketing data - including ER, CPR, PPC - and optimizing based on KPI performance
- Prepare monthly performance reports and present recommendations to the management team
- Continuously optimize website content for search engines (SEO) based on recommendations
- Recommend and implement digital marketing tools and strategies to increase traffic and conversion rates, set benchmarks
- Collaborate effectively on content planning, applying the digital content strategies and necessary diversification
- Plan and execute organic and paid advertisement campaigns (SEM, LinkedIn and other social media platforms) in collaboration with internal and external stakeholders
- Research and analyze competitors, identify trends and ideas
- Make recommendations on best practices marketing tactics (analysis, audits, benchmarks, analytics, automation, SEO, SEM, etc.) internally and to clients
- Participate directly in growing the Marketing team through recruitment efforts
What kind of skill set do you need to be successful in your role within Evolving Web?
- Degree in marketing or related field
- 5+ years of work experience in an analytical digital marketing role with proven success in managing online advertising campaigns
- Experience with (and setting up in) digital advertising tools (e.g. LinkedIn), website analysis tools (eg Google Analytics), CRM and other marketing automation tools
- Strong knowledge of keyword research and SEO best practices
- Knowledge of performance marketing, conversion optimization and online customer acquisition
- Experience with presenting complex data in a simple manner
- Interest in current and future trends in digital technologies and act proactively
- Excellent written and verbal communication skills in English
- Commitment to customer service (internal and external)
- Efficient in prioritizing with a proven track record of success
- Strong project management abilities
Bonus for:
- Strong communication skills in French
- Experience using WordPress or Drupal
- Experience working in an agency
- Experience managing direct reports
Benefits
What kind of person usually gets along easily with us?
- Someone who feels better products come from a collaborative work process
- Not afraid to voice your opinion but open to any input
- Organized, consistent, and able to work on several projects concurrently;
- Creative and curious, you're not afraid of learning new tools or responsibilities;
- Strong team player, problem-solving and leadership skills.
What you get:
- Have a competitive salary and a good work life balance, with a focus on both play and work.
- Work as part of a multi-disciplinary team of designers, developers, and strategists to create modern and human-focused websites / web applications in Drupal, Wordpress, and React JS.
- Receive mentorship on how to grow as a leader, improve your skills, and deliver quality products.
- Take ownership of the outcomes of the projects you work on and step in to help other projects when needed.
- Be part of a diverse multilingual team spread across many countries.
- Receive encouragement and support to optionally write blog posts under your own name